We are seeking a highly skilled Growth Marketing Manager to manage our digital marketing campaigns across a variety of new product lines for Crypto.com as we continue to innovate our product offering across finance and digital assets. The scope currently includes credit cards and loyalty programs, onchain crypto trading, crypto derivatives, stocks and prediction markets.
Experience in similar roles in Finance, Crypto and Tech is an advantage. However, most importantly, we are looking for an initiative taker with a creative and experimental mindset, who can drive growth initiatives and campaign development across a variety of products. This requires a curious and commercial mindset, with constant learning about new products and technologies, as well as the relevant audiences and user trends.
This position involves managing and optimizing digital acquisition campaigns across key paid channels for B2C, focusing on planning, executing, and refining high-impact strategies. The candidate will generate customer acquisition and new business revenue in a competitive and regulated market
Key Responsibilities:
- Campaign Management & Optimization:
- Develop, launch, and optimize paid campaigns across various platforms across Search and Social Media
- Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined CPA targets.
- Customize creative and messaging to align with regional regulations, credit card calendars, and user intent.
- Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency and conversion rates throughout the client journey.
- Integrate internal and third-party data sources to refine audience targeting and boost campaign performance.
- Measurement & Reporting:
- Monitor campaign performance using tools such as Google Analytics, Adjust, and platform-specific dashboards.
- Produce comprehensive reports on key performance indicators (KPIs) including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV).
- Provide actionable insights to cross-functional teams, including creative, product, and compliance departments.
- Compliance & Market Sensitivity:
- Ensure all marketing activities comply with state-level regulations and partner requirements.
- Stay informed about legal landscapes, industry trends, and competitor activities within the credit card sector.
Requirements:
- 3–5 years of experience in performance marketing
- Strong commercial understanding and the ability to craft compelling messaging for user acquisition across web and app stores.
- Proven track record managing acquisition campaigns with seven-figure budgets across multiple countries.
- Deep expertise in self-service paid media platforms such as Google Ads, Meta, TikTok, Snap, Reddit and others.
- Solid understanding of attribution modeling, A/B testing, and customer lifecycle within the credit card sector.
- Robust analytical skills with a performance-oriented mindset.
- Experience collaborating with creative, compliance, and data teams.
- Strong account management and negotiation skills.
Nice to Have:
- Crypto native or familiarity with community-led growth and Web3 technologies.
- Passion for trading and investing across traditional and decentralized finance.
- Additional language skills beyond fluent English.
- Experience managing SaaS analytics ( Tableau) and attribution platforms (AppsFlyer).
