Associate Director, AIO (AI + Organic Search)

About Darkroom

Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.

At our core, Darkroom is a human services company powered by Matter, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.

Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.

What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom’s role as a defining player in the future of media innovation.

About the Role

We’re hiring an Associate Director, AIO to build and scale Darkroom’s AI search + organic search practice for ecommerce brands. This role sits at the intersection of technical SEO, content systems, and AI-era discovery (AIO/GEO)—turning how people search today (and how LLMs answer) into durable, compounding organic growth strategies for ecommerce businesses.

This role sits on Darkroom’s Digital Products team and reports to the Director, Digital Products. You’ll work alongside developers, digital project managers, and QA specialists to ship high-quality organic systems and site changes quickly—without the typical agency bottlenecks.

Location: Offshore (Brazil, Portugal, Spain, or Mexico)

Work style: Remote with Eastern Time (ET) working hours

What You’ll Do

Build Darkroom’s AIO practice

• Define Darkroom’s methodology for AIO/GEO across ecommerce: what we do, how we do it, and what “winning” looks like. Proficiency in agentic commerce and how it’s reshaping digital product and web experiences is essential.

• Create scalable playbooks across technical SEO, information architecture, entity strategy, schema/structured data, internal linking, content refresh systems, and programmatic page expansion.

• Establish a testing cadence and measurement model for AI discovery: inclusion, citation capture, prompt monitoring, query-class coverage, and downstream conversion impact. Clear reporting on organic growth, AI discovery performance, and ROI is essential.

Own organic outcomes for ecommerce clients

• Lead audits (technical + content + authority), convert findings into prioritized roadmaps, and drive shipping—fast.

• Partner with paid search, creative, and analytics teams to ensure organic work ties directly to revenue outcomes and margin efficiency.

• Build reporting that’s rigorous and honest: leading indicators, lagging indicators, attribution constraints, and experiments to validate impact.

Ship through the Digital Products team

• Translate SEO/AIO strategy into clear technical requirements and content strategies that integrate into the client’s broader organization, build traffic, and drive ROI.

• Collaborate with the technical team and QA to ensure releases protect indexing, templates, metadata, schema, internal linking, and performance.

• Drive changes across CMS/templates, navigation, faceting, product/category architecture, and content modules with engineering-grade precision.

Run AI-native research + prompt analysis + content deployment

• Use AIO platforms to map prompt/query landscapes, diagnose visibility gaps, and design content/architecture interventions.

• Build AI-enabled workflows for briefing, content production, QA, refresh cycles, and internal link expansion—maintaining a high bar for accuracy, uniqueness, and brand voice.

You Should Apply If

• You have 6–10+ years in SEO/organic growth with real strategic ownership (not just executing tickets).

• You’ve done meaningful AIO/GEO work: adapting content, authority, and site architecture to win in generative search environments.

• You understand ecommerce deeply: PLPs/PDPs, category architecture, faceted navigation, reviews/UGC, and conversion pathways.

• You can run technical SEO end-to-end: crawling/indexation, canonicalization, schema, CWV, internal linking at scale, and migrations.

• You’re comfortable running experiments, dealing with noisy SERP dynamics, and making sharp prioritization calls.

• You have hands-on awareness/familiarity with AIO tooling for research, prompt analysis, and content deployment, including:

  • Profound

  • Bluefish

  • AirOps

  • SEMrush

  • FERMAT

• Bonus: you can use BI tools to validate hypotheses and quantify impact.

Working at Darkroom

• Performance-first. High autonomy, high accountability, low ceremony.

• Builder culture. We reward people who turn ambiguity into systems, shipped work, and measurable outcomes.

• AI-native expectations. We use modern tooling to increase throughput and quality—without producing spam or fragile results.

• Real leverage. You’ll shape a new practice area while shipping through a productized delivery team designed to move quickly.

EEO Statement

Darkroom is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, disability, veteran status, or any other protected characteristic.