About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Position Summary
The Summer Intern, Loyalty & CRM will support Beauty Squad operations with a primary focus on gamification, community engagement, and personalized customer journeys. This role offers hands-on experience with loyalty programs, branded content, and data-driven engagement strategies that help deepen customer relationships and drive long-term value.
Responsibilities:
- Support day-to-day Beauty Squad operations, including member communications, reward campaign setup, QA, and post-campaign analysis
- Analyze loyalty data to identify trends, opportunities, and areas for improvement across badges, challenges, and games
- Monitor industry trends and competitor strategies to recommend enhancements related to gamification and community engagement
- Assist in managing branded content designed to collect zero-party and first-party data to personalize the customer journey and build robust customer profiles
- Support the creation and maintenance of branded content such as quizzes, surveys, and lead-capture experiences
- Contribute to reporting and insights to help inform ongoing loyalty and CRM strategy
Requirements:
- Must be available for the full internship period: June 1st - August 28th
- Must be a rising junior or senior at the time of the internship
- Currently pursuing a degree in Marketing, Business, Communications, or a related field
- Proficiency in Microsoft Excel and PowerPoint
- Strong analytical skills with attention to detail
- Highly organized with the ability to manage multiple tasks
- Interest in loyalty, CRM, marketing, or consumer brands
- Passion for beauty and skincare
Business Rationale:
- This summer, the Loyalty & CRM intern will support Beauty Squad initiatives with a primary focus on gamification and community engagement. In addition to assisting with day-to-day loyalty operations, the intern will help develop and optimize badges, challenges, and exclusive games designed to engage members. The role will also support the creation and maintenance of branded content—such as quizzes and surveys—to capture zero-party and first-party data, enabling more personalized and meaningful customer experiences.
