About the Role
We are looking for a dynamic and results-driven Regional Marketing Manager to drive pipeline growth, market visibility, and customer engagement across North American core markets. This role is critical in scaling emnify's market presence, building strong demand generation programs, customer expansion, and aligning regional execution with global marketing strategy.
The ideal candidate is a hands-on marketer with deep experience in B2B SaaS, cloud connectivity, or cybersecurity/telecom, who can balance strategic planning with tactical execution. You will partner closely with Sales, Customer Success, and Global Marketing to ensure the North American region achieves ambitious growth targets. We’re looking for a marketer who is not only regionally savvy but also passionate about leveraging AI and cutting-edge tools to push the boundaries of marketing performance.
Key Responsibilities
Regional Marketing Strategy & Execution
- Develop and own the regional marketing plan aligned with global strategy, North American sales objectives, and ARR growth targets
- Execute integrated campaigns tailored to North America, leveraging ABX, digital marketing, events, and partner programs
- Ensure effective localization of global messaging and content for cultural and regulatory nuances
Demand Generation & Pipeline Growth
- Drive measurable pipeline contribution through targeted demand generation, field marketing, and ABX initiatives
- Manage regional campaigns across multiple channels (digital, webinars, events, content syndication, paid media)
- Partner with Sales Development, Account Executives and Customer Success to optimize lead flow, conversion, and ROI
Events & Executive Engagement
- Plan and deliver regional events (such as trade shows, industry conferences, executive roundtables, partner events)
- Build thought leadership opportunities for emnify in the North American market
- Support & drive customer advocacy programs, including North American case studies and speaking engagements
Analytics & Optimization
- Own reporting for North American marketing performance (pipeline, MQLs, SQLs, spend efficiency)
- Use data-driven insights to refine campaigns, optimize spend, and increase pipeline velocity
- Track regional market trends, competitor positioning, and customer needs to adapt go-to-market strategy
Qualifications
- 5–8+ years of experience in B2B marketing, ideally in SaaS, telecom, cybersecurity, or cloud
- Proven track record of driving pipeline growth and executing integrated marketing programs across North America
- Strong knowledge of ABM/ABX and field marketing best practices
- Experience running events, webinars, and executive programs at scale
- Basic familiarity with regional compliance and data privacy regulations
- Excellent project management, communication, and stakeholder alignment skills
- Demonstrated experience with or strong enthusiasm for incorporating AI and automation into marketing (e.g., using tools like Jasper, ChatGPT, Drift, Mutiny, 6sense, or Salesforce Einstein).
- Comfortable experimenting with emerging technologies to drive smarter decision-making and content personalization
- Hands-on experience with marketing automation (such as HubSpot, Marketo) and CRM (e.g., Salesforce)
