Director, Ads & Client Partnerships, FloHockey

FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for college conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling, and more, and we are looking for innovative and passionate people like you to help us!

THE ROLE:

FloSports is the digital home for the next generation of hockey fans. While our roots and core assets are firmly planted in the Canadian hockey ecosystem, our vision is North American dominance. We are seeking a market-maker—a senior seller who doesn’t just respond to RFPs but creates them.

You will lead the charge in transforming FloSports into the premier partner for hockey-investing brands. This isn’t a transactional "spot-and-dot" sales role; this is a strategic partnership position where you will build high-value, multi-year alliances with the biggest names in the sport.

RESPONSIBILITIES:

• Architect the Vertical: Own the revenue strategy for the Hockey vertical across Canada and the USA, identifying untapped opportunities for brand integration.

• Open the "Unopenable" Doors: Leverage your existing deep-rooted relationships with Tier-1 hockey brands (think equipment giants, financial institutions, and automotive) and their agencies.

• Consultative Storytelling: Move beyond standard banner ads. You will design and sell complex, content-driven partnerships that include live event activations, original content sponsorships, and digital media.

• Collaborative Growth: Work closely with the VP and internal content teams to ensure our hockey properties are packaged in a way that resonates with high-spend advertisers.

• Pipeline Mastery: Maintain a high-velocity pipeline, providing accurate forecasting and consistently exceeding aggressive revenue targets.

KNOWLEDGE, SKILLS AND ABILITIES:

• The Rolodex: You don't need a map of the hockey world; you already have the cell phone numbers of the key decision-makers at major Canadian and US hockey-investing brands.

• Experience: 7–10+ years of elite performance in sports media sales, sponsorships, or partnerships. If you’ve spent time at a major broadcaster (TSN, Sportsnet) or a global sports agency, you’ll feel right at home.

• Market Fluency: You understand the nuances of the Canadian market (the heart of the sport) and how to scale that value to US-based brands looking for hockey "credibility."

• Closing Power: A proven track record of securing six- and seven-figure deals. You are a negotiator who finds the "win-win" in complex, multi-faceted agreements.

• Entrepreneurial Grit: You thrive in high-growth environments. You are a self-starter who prefers building a legacy over following a rigid corporate manual.

BONUS

• Deep familiarity with the digital streaming (OTT) landscape and how it is disrupting traditional sports media.

• Willingness to travel (when the puck drops, you’re there) to meet clients and attend major industry events.

• Compensation: $90k - 150K CAD base salary + commissions based on performance

OUR COMMITMENT TO DIVERSITY:

At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman

• Flexibility at work - you can take control of your profession and personal schedule

• All-hands events hosted in beautiful Austin, Texas

• Annual equity awards for all top performers

• Competitive and comprehensive medical, dental and vision plans

• Peace of mind through company-paid short-term disability, long-term disability and life insurance

• Generous 401(K) company match vested immediately

• Progressive parental leave policies

• Flexible paid time off

• Hack-a-thons and a full calendar of team-building and social events

• Company donation to youth teams and leagues that our employees coach

• Stocked snack bar, catered lunch and breakfast tacos every week