Enterprise Director, Custom Content: Why This Role Matters
Visual storytelling has never been more critical—or more complex. As brands operate across more channels, markets, and moments than ever before, the demand for high-quality, authentic, and scalable visual content continues to grow.
At Getty Images, we help the world’s leading brands communicate with clarity, credibility, and impact. Through a combination of premium creative content, custom production, rights expertise, and advanced technology—including AI-enabled solutions—we enable enterprises to tell their stories responsibly and effectively at global scale.
The Enterprise Director, Custom Content plays a pivotal role in this mission. This position sits at the intersection of strategy, creativity, and commercial partnership, driving new business in industries with sophisticated needs and a wide spectrum of use cases.
The Role
As Enterprise Director, Custom Content, you will lead strategic partnerships with large, complex organizations, identifying opportunities where custom productions can solve business and communication challenges.
You will guide clients through the development of bespoke content strategies and production engagements, from discovery through execution, working closely with Getty Images’ Custom Content, Creative, and Legal teams. Success in this role requires the ability to balance strategic vision with operational rigor—ensuring solutions are not only creatively compelling, but also scalable, compliant, and commercially sound.
This is a senior, consultative role focused on long‑term value creation, developing and expanding spend across enterprise portfolios, and deepening Getty Images’ position as a trusted creative partner.
Your Next Challenge:
- Build and grow senior‑level relationships with enterprise and global brand clients
- Lead high‑value discovery discussions to uncover creative, operational, and business needs
- Design and sell custom content solutions that address complex brand, regional, and channel requirements
- Develop strategic proposals in partnership with Custom Content, Creative, and Client Solutions teams
- Navigate multi‑stakeholder organizations, aligning marketing, procurement, legal, and creative teams
- Drive long‑term account growth through portfolio expansion and repeat engagement
- Serve as a subject‑matter expert on custom production, content licensing, and evolving visual trends
- Industry focus includes but is not limited to: CPG, Auto, Technology, Travel and Tourism
What You'll Need:
- 8+ years experience selling enterprise, solution‑based offerings to large global brands
- Proven success in consultative sales roles involving custom solutions or complex services
- Strong discovery skills with the ability to identify root business challenges
- Experience working across matrixed client organizations and managing senior stakeholders
- Clear, confident communication style with strong executive presence
- Strategic mindset with a practical, solutions‑oriented approach
- Resilience, curiosity, and comfort operating in a fast‑evolving creative and technology landscape
The Creative team provides customers with original, relevant, and contemporary visuals. Through an industry-unique combination of consumer research, proprietary data, and three decades of trend reporting experience, the team delivers actionable insights that guide customers to the visual content that connects with consumers. Closely collaborating with our contributor base of photographers, videographers, and illustrators around the world, the team develops market leading, authentic, and differentiated content.
There’s a story in every picture, a narrative in every frame.
We believe in the power of visuals. As a leading visual content creator, our three brands–Getty Images, iStock, and Unsplash–offer a full range of content solutions to meet the needs of any customer, whatever their size, location, or budget. Whether the goal is commercial or philanthropic, revenue-generating or society-changing, market-disrupting or headline-driving, our visuals help any brand, business, or organization communicate more effectively with their target audience and urge them to action. In other words, we know how powerful an image or video can be—and that it can move the world.
Working at Getty Images
Our goal is to be one of the best places to work globally, which means we’re dedicated to providing experiences and resources that allow you to do your best work. Foundational to our culture are our Leadership Principles, which are the shared values that guide how we come together to do our work. We raise the bar and collectively bring solutions while exercising trust, transparency, and care. We actively reject biased behavior and are inclusive of different voices, perspectives, and experiences. We focus on our customers and deliver on our commitments and commercial goals.
We foster a collaborative and supportive environment that prioritizes delivering results efficiently and using time wisely, so that all employees can achieve balance between commitments to the company and health and well-being in our lives. We value the importance of rest and recovery ranging from company-paid holidays to time away from work. Our flexible time off policy is above industry standard. We offer premier benefits with options including above-market competitive medical, dental, vision, health plan savings accounts, life and disability plans, global employee assistance programs, legal, pet, home, and auto coverage at preferential group rates and discounts, as well as retirement and financial education and tools. Full-time employees working at least 25 hours per week are eligible for these programs and health benefits on the 1st of the month following their date of hire.
Getty Images Holdings, Inc is a publicly traded company, and its common stock is listed on the New York Stock Exchange under the symbol "GETY". You may be eligible to participate in our Employee Stock Purchase Plan, which allows employees to purchase company stock at a 15% discount to market.
Our employees’ growth, development, belonging, and engagement are important investments. We offer learning experiences ranging from leadership development, diversity and inclusion training, mentoring programs, a high potential program, and professional and skills development. We prioritize staying connected in our hybrid-working world and encourage participation in global morale events and local gatherings, as well as finding community in one or more of our Employee Resource Groups. Learning about our business is paramount, and our open and transparent culture means you’ll have direct access to experts and senior leaders via open forums, all hands, and content hours.
Getty Images believes that diversity is critical to our success in moving the world and is committed to creating an inclusive, mutually respectful environment that celebrates diversity. We seek to hire based on merit, competence, performance, and business needs. Getty Images is an equal-opportunity employer.
All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
