Product Marketing Manager

About the role

The Product Marketing Manager will join a small but highly impactful Product Marketing team and play a critical role in how Go1’s products are positioned, understood, and brought to market across Sales, Customer Success, and Partners.

This is a hands-on, execution-focused Product Marketing role designed for a PMM with solid foundational experience who thrives in close partnership with revenue and customer teams. You’ll translate product strategy and market insights into clear positioning, compelling narratives, and field-ready assets that directly support pipeline growth, customer adoption, renewals, and expansion.

You’ll own defined Product Marketing initiatives and assets end-to-end, while partnering closely with senior Product Marketers on broader positioning, narrative development, and go-to-market planning. Your work will show up every day in how Go1 is pitched, sold, onboarded, and expanded with customers.

What you’ll do:

Positioning & Messaging

• Support the development and evolution of product positioning for Go1’s offerings, ensuring messaging resonates with priority customer segments, use cases, and buyer personas.
• Translate positioning into clear, customer-friendly narratives that can be consistently applied across marketing, sales, customer, and partner touchpoints.
• Partner with Product, Brand, and Marketing teams to help ensure consistency and clarity across Go1’s messaging.

Go-to-Market & Sales / Customer Storytelling

• Create and maintain high-impact sales, customer, and partner-facing assets that support effective prospecting, deal progression, onboarding, renewals, and expansions, including pitch decks, demo support materials, objection handling, ROI narratives, executive briefings, and RFP responses.
• Develop templates, talk tracks, and narrative frameworks that enable Sales and Customer Success teams to run confident, value-driven conversations such as QBRs, renewal discussions, and upsell motions.
• Partner closely with Sales, Customer Success, and Partner teams to roll out messaging and assets, supporting understanding, adoption, and consistent usage in the field.
• Support go-to-market initiatives and product launches through internal enablement, readiness materials, and cross-functional coordination.

Market & Customer Insights

• Build a strong working understanding of the learning and HR technology landscape, including customer needs, market trends, and competitive alternatives.
• Contribute market and competitive insights to Product Marketing outputs such as battlecards, messaging guidance, and internal storytelling.
• Bring voice-of-customer and voice-of-sales insights into the Product Marketing team through analysis of Gong calls, win/loss insights, Salesforce data, and direct field feedback.

What you'll bring:

• 3–5 years of experience in product marketing, go-to-market, content marketing, or a related role.
• Experience partnering with and influencing cross-functional teams such as Product, Sales, Customer Success, Partnerships, or Marketing.
• Strong storytelling skills, with the ability to translate complex product concepts into clear, compelling narratives.
• Excellent writing and presentation skills, with comfort adapting messaging for different audiences and formats.
• Demonstrated experience creating sales or customer-facing assets that are actively used by field teams.
• Research and analytical skills, with the ability to use data and insights to strengthen messaging and go-to-market execution.
• Experience in learning, HR tech, or B2B SaaS is a plus, but not required.

This is a remote position with a high preference for West Coast-based candidates.

At Go1, your base pay is one part of your total compensation package. This role pays between $120,000 and $140,000, and your actual base pay will depend on your skills, qualifications, and experience. This role is also eligible for the employee bonus plan and employee stock options.

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