Senior Paid Media Manager

Want to help us help others? We’re hiring!

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! The GoFundMe team is searching for a Senior Paid Media Manager to drive global consumer growth through strategic, data-informed, and creative paid media execution.

You’ll be a player-coach who combines analytical rigor, creative experimentation, and global perspective to lead performance marketing across search, social, display, and emerging channels. You’ll partner closely with Data, Product, Brand, and Product Marketing teams to ensure GoFundMe’s paid media programs fuel both short-term acquisition and long-term brand growth.

This role is ideal for someone who thrives in a fast-moving environment, balances strategic depth with executional excellence, and enjoys turning insights into scalable impact across multiple geographies.

The Job:

• Deliver GoFundMe’s global paid media strategy, overseeing planning, execution, and optimization across SEM, paid social, display, video, and programmatic.
• Drive measurable business outcomes - growing new fundraiser starts, donors, and repeat engagement while maintaining strong ROI and efficiency targets and working closely with the organic teams.
• Lead cross-market campaigns, balancing global consistency with local relevance across North America, Europe, and emerging international markets.
• Champion experimentation and growth science, using A/B testing, geo-lift, and incrementality frameworks to uncover new opportunities and reduce reliance on last-click metrics.
• Collaborate with Product and CRM to create seamless user journeys that bridge acquisition, activation, and re-engagement.
• Partner with Data Science and Finance on forecasting, attribution modeling, and media mix optimization; translate insights into clear business recommendations.
• Build and manage relationships with media agencies and platform partners, ensuring operational excellence, innovation, and cost efficiency.
• Develop creative testing frameworks with Brand and Creative teams to identify high-performing messages and formats that drive emotional and behavioral response.
• Monitor, report, and communicate performance regularly to senior leadership — connecting campaign results to overall business impact.
• Ensure all campaigns meet privacy and compliance standards, including GDPR, CCPA, and internal governance policies.

You:

• 6–8 years of hands-on experience managing paid media campaigns in a fast-paced, high-growth B2C or mission-driven environment.
• Proven success leading multi-channel media portfolios across Google Ads, Meta, TikTok, YouTube, and programmatic platforms.
• Strong analytical and strategic skills - able to connect channel performance to business outcomes and tell the story behind the numbers.
  Experience running campaigns across multiple markets with cultural and regulatory nuance.
• Deep understanding of creative testing, audience segmentation, and attribution.
• Flexible and resourceful - thrives in ambiguity, comfortable moving between strategic planning and in-platform optimization.
• Excellent collaboration and communication skills; strong ability to align diverse stakeholders around a shared vision.
  Passionate about experimentation and continuous improvement.
• Bonus: Experience in nonprofit, social impact, or community-focused brands.

Why you’ll love it here

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement: Make a difference through our volunteering program.

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $118,500 - $177,500 + equity + benefits. As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range based on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at [email protected].

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘25 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our Newsroom.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound May 1, 2025.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey