Sr. Manager, Revenue Operations (Marketing)

Position: Senior Manager, Revenue Operations

Location: India (Remote)

Reports to: Sr. Director, Revenue Operations

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users  with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

The Senior Manager, Revops is a strategic leader responsible for elevating the effectiveness, efficiency, and predictability of HighLevel’s Marketing organization. This role supports the full unaffiliated growth engine, including paid acquisition, website optimization, brand and content programs, and events that engage affiliates, customers, and the broader community.

You will work closely with the VP of Marketing and partner with the Senior Director, RevOps to shape the planning, forecasting, analytics, operational processes, and strategic initiatives that drive sustainable top-of-funnel performance. In this role, you will architect the systems, reporting frameworks, and operational rhythms that help Marketing scale with confidence.

With support from a dedicated Marketing Ops team and cross-functional RevOps partners, you will ensure that every initiative whether a paid campaign, event, or brand investment has clear objectives, accurate measurement, and strong ROI visibility.

- Lead annual and quarterly planning with the VP of Marketing, ensuring alignment on goals, budget, funnel expectations, and execution timelines.

- Build and maintain forecasting models for website traffic, trial generation, channel performance, and spend efficiency.

- Interpret trends, diagnose performance shifts, and provide forward-looking insights to senior leadership.

- Align Marketing operations with cross-functional teams including Finance, RevOps, and Executive Leadership.

- Drive strategic programs such as:

- Scaling trial volume from unaffiliated channels

- Improving web funnels and conversion pathways

- Enhancing paid media accountability and spend efficiency

- Strengthening event planning, measurement, and ROI analysis

- Building attribution and reporting frameworks that support decision-making

- Evaluate opportunities to refine targeting, segmentation, and audience insights.

- Lead post-initiative analysis with actionable recommendations for optimization.

-Serve as the primary RevOps partner for the Marketing organization.

- Collaborate closely with the VP of Marketing and work directly with leaders across performance, events, brand, and content teams.

- Interface with senior stakeholders—including the CEO—by presenting insights, recommendations, and operational updates.

- Maintain structured communication rhythms, ensuring clarity and alignment across the Marketing vertical.

Influence strategic decisions using data, projections, and scenario planning.

- Redesign and streamline end-to-end marketing processes: campaign planning, execution workflows, lead flow, attribution, and reporting.

- Improve operational visibility by establishing standardized KPIs and dashboards.

- Introduce mechanisms for faster experimentation, feedback loops, and performance benchmarking.

- Lead change management efforts to ensure new systems, processes, and frameworks are adopted consistently.

Partner with RevOps counterparts to optimize the marketing tech stack, automation workflows, tracking systems, and CRM integrations.

Ensure high data integrity for insights related to traffic, conversions, trials, budget allocation, and performance metrics.

Build dashboards for paid channels, events, website analytics, CAC, ROAS, and attribution.

Evaluate tools that enhance productivity, tracking accuracy, and reporting quality.

- Manage and mentor a high-performing RevOps team, fostering a culture of accountability, ownership, and continuous improvement.

- Lead performance management cycles, including goal-setting, quarterly reviews, ongoing coaching, and development planning.

- Set clear KPIs, priorities, and targets for direct reports and hold the team accountable to performance outcomes.

- Hire, onboard, and grow RevOps talent to meet the evolving needs of the Revenue Growth organization.

- Ensure the team delivers timely, high-quality work that drives measurable business impact.

- 9+ years in Marketing Operations, Growth Operations, or a related strategy/analytics role within SaaS or high-growth environments.

- 3–5 years of demonstrated people management experience, including hiring, coaching, and performance management.

- Strong understanding of digital marketing, paid media optimization, attribution models, events measurement, and funnel analytics.

- Experience collaborating with VP-level and executive-level stakeholders, including delivering insights to the CEO.

- Demonstrated success in forecasting, performance modeling, and ROI improvement across multiple channels.

- Skilled in systems architecture, marketing automation, analytics tools, attribution platforms, and CRM integrations.

- Excellent communication, strategic thinking, and cross-functional leadership abilities.

- Experience leading and developing high-performing teams.

- Establishment of clear and accurate attribution frameworks across all marketing channels (paid, organic, events, community, brand).

- Improvement in trial generation efficiency from unaffiliated channels.

- Increased accuracy of traffic, trial, and spend forecasts.

- Optimization of ROAS, CAC, and event ROI.

- Strengthened alignment and communication across Marketing, RevOps, and executive leadership.

- Consistent, high-quality delivery of strategic initiatives and operational improvements.

- Development and performance of the Marketing Ops team.

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.