Senior Marketing Operations Manager

Recognized as one of Canada’s top startups two years in a row — climbing from #4 in 2024 to #2 in 2025 — Hiive is a fintech/marketplace startup connecting buyers and sellers of stock in venture-backed pre-IPO companies🚀. Thanks to our industry-leading technology and best-in-class sales and trading team, we are home to the fastest-growing marketplace for the stock of “unicorns” on the planet. As a profitable and rapidly growing business backed by US venture capital investors, we are seeking to scale our high-performing team.

Interested in learning more about life at Hiive? Check out our careers page to see how you can grow with us!

As a Senior Marketing Operations Manager at Hiive, you will own the systems, data, and measurement layer that powers our go-to-market engine. Marketing is a core driver of user acquisition today—and as we evolve toward deeper activation, engagement, and lifecycle-driven growth, this role becomes mission-critical.

You will define the technology roadmap for our marketing function and build the data foundation that enables smarter targeting, tighter measurement, and faster decision-making across Marketing, Sales & Trading, Product, and Data. This is a high-impact, bar-raising role at the intersection of strategy, systems, and execution.

This role will begin as a hands-on individual contributor with clear ownership and influence. Over time, you will help define and scale the marketing operations function, including building a team as complexity and scope grow. You will report to our Director of Marketing, Marketplace, and work closely with our Data Operations team.

If you are someone who thrives on building from first principles, brings rigor to ambiguity, and wants to architect how a world-class GTM organization operates at scale, this role is for you.

In this role, your responsibilities will include:

• Defining and owning the marketing technology roadmap, spanning ad targeting, lifecycle marketing, SEO/AEO, social, experimentation, optimization, measurement, and attribution.
  Designing data pipeline requirements between Hiive’s proprietary platform (via tools such as PostHog and Omni), Salesforce, and other customer data repositories to power segmentation, targeting, analytics, and reporting.
  Developing executive-level dashboards that measure marketing performance across the full customer lifecycle, including acquisition, transactions, new customer activation, churn, and lifetime value.
  Optimizing outbound efficiency by building behavioral and demographic scoring systems that prioritize sales follow-up and improve conversion across Marketing and Revenue teams.
  Building complex attribution models leveraging cohort analysis, media mix modeling and offline behaviors.

• Working cross-functionally with Product, Revenue Operations, Data Operations, Marketing, and Sales to ensure data integrity, system reliability, and shared definitions of success.

• Establishing best practices for marketing data governance, experimentation, and performance measurement as the business scales.

• Acting as a strategic advisor to marketing and GTM leadership, translating data and system capabilities into actionable insights and operating leverage.

Required Skills:

• 7+ years of experience in marketing operations, revenue operations, growth operations, or a closely related function within a scaled environment.

• Deep, hands-on experience working with Salesforce and integrating it with marketing, product, and analytics systems.

• Proven ability to design and operate marketing data infrastructure, including pipelines, dashboards, and performance measurement frameworks.

• Experience developing experimentation frameworks, attribution modeling and lead scoring capabilities from scratch.

• Strong analytical and systems-thinking mindset, with the ability to connect technical implementation to business outcomes.

• Comfort operating cross-functionally and influencing senior stakeholders without formal authority.

• A builder’s mentality: you take ownership, move fast, and bring structure to complex, evolving problems.

Preferred Skills:

• Experience with PostHog, Omni, or similar analytical and data orchestration tools.

• Background in fintech, marketplaces, B2B SaaS, or data-intensive consumer platforms.

• Experience scaling marketing operations from a strong foundation into a multi-person function.

• Exposure to modern customer data platforms (CDPs), event-based analytics, and behavioral segmentation.

• Passion for experimentation with new artificial intelligence and machine learning based solutions.

Compensation, Benefits & Perks:

• Highly competitive salary commensurate with experience and contribution.

• Opportunity to participate in ownership of a rapidly growing early-stage startup through our employee stock option plan.

• Comprehensive 100% employer-paid health and dental premiums, a health and personal spending account.

• A dedicated desk in our Vancouver, BC HQ, in the heart of downtown, with a fridge stocked with healthy snacks and drinks, an onsite gym, and a gorgeous rooftop amenity.

• Enjoy a $20-per-day commuter benefit for every day you work in our Vancouver HQ.

• An engaging social calendar, including bi-weekly catered lunches, bi-weekly “Friday bar,” team workouts, annual summer party, and holiday party, two “onsite” all-team retreats each year, semi-annual team-building events, and Hiive Womens’ Network events.

• Significant opportunities for growth into team leadership and management roles.

• Entrepreneurial culture and a small and dynamic team.

• Sponsorship, immigration, and relocation for exceptional candidates.

Hiive is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed.