Vice President, Global Fan Engagement & Product Marketing
•Nflcareers· 1d
📣 Marketing⏰ Full-time👔 Executive💰 $230k-315k🇺🇸 USA
1d ago
Ignition1·11 days ago
We are seeking an experienced and results-driven Global Director of Growth Marketing to lead our global growth marketing strategy, with focus on digital channels and funnel optimization for Ignition. You’ll work closely with Sales, PMM, Field Marketing and other key functions to design and execute high-impact programs and campaigns that drive demand, increase pipeline, and deliver measurable revenue growth.
Key Responsibilities
Driver of digital first acquisition strategy (Inbound & Outbound)
Grow digital contribution across Ignition’s web properties through optimized digital experience across the buyer’s lifecycle
Increase self-serve signups and adoption
Champion Test & Learn agenda to encourage test and learn mindset across the Marketing org
Build sophisticated buyer’s journeys aimed at increasing awareness and conversion across key segments
Collaborate with MOPs and Sales to optimize lead flow, prioritization and outcomes
Manage, measure, and optimize our paid media program
Driving force in evolving ABM program to grow up-market pipeline contribution
Optimize website experience to increase engagement and conversion
Data-Driven Campaign Execution and Analysis:
Leverage intent data, account-based marketing (ABM), and best-in-class demand generation practices to develop scalable, repeatable customer acquisition strategies.
Provide clear visibility and analytics on funnel metrics, channel performance, and conversion rates, reporting weekly and quarterly on lead generation effectiveness to the leadership team.
Collaborate with Regional Marketing and RevOps to align digital efforts with local field marketing initiatives, ensuring a seamless customer journey across digital and in-person touchpoints.
Sales & Marketing Alignment:
Act as a central point of collaboration for growth marketing efforts, aligning closely with Sales, RevOps and Regional Marketing on campaigns for maximum impact.
Partner with Regional Marketing to complement their field-based campaigns (e.g., events, webinars, partner activations) with strategies to maximize growth.
Experience: 8+ years of growth B2B marketing experience with expertise in high volume global SaaS businesses. Expertise operating in hybrid self-serve (PLG) and sales-led motions. Experience driving international growth across regions and languages. Proven track record driving growth in new and emerging categories with emphasis on demand creation tactics. Thrive in a fast-paced environment. Nice to have: experience working in Fintech, Payments or Professional Services
Digital Demand Generation Expertise: Deep understanding of digital-first demand generation tactics, including SEO, AEO, SEM, account-based marketing, and CRO, with a test-and-learn mindset.
Analytical Skills: Proficiency in interpreting data to assess channel performance, funnel metrics, and conversion rates, and translating insights into actionable strategies. Experience with Amplitude preferred.
Leadership Skills: Proven track record of building, leading, and mentoring digital teams, fostering a growth-focused culture of continuous improvement.
Communication: Excellent communication skills, adept at articulating digital strategies and campaign performance to stakeholders.
Results-Driven and Detail-Oriented: Demonstrated success in setting and achieving measurable goals within budget and timelines, with a strong sense of ownership and entrepreneurial drive.
Educational Background: Bachelor’s degree in Marketing, Economics, or a related field, or equivalent professional experience.
Nice to have: Experience marketing to accounting or other professional services
Compensation:
Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth. The final offer amount for this role will be dependent on state/location, applicable experience, and skillset of the candidate.
For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact over the course of their tenure at Ignition.
United States based:
This role has a minimum annual salary of USD $160,000 and maximum annual salary of USD $215,000 (plus variable, equity, health insurance & other wellness benefits)
Canada based:
This role has a minimum annual base of CAD $180,000 and maximum annual salary of CAD $235,000 (plus variable, equity & benefits)
Why join us:
Join our global SaaS scale-up company where we foster a collaborative, open, and transparent culture and work without ego. Our team comprises curious and intelligent colleagues who embrace challenges. Here's what we offer:
Please consider applying, even if you don’t tick all the boxes. Experience comes in many forms, and skills are transferable. We are committed to adding diverse perspectives to our teams and encourage everyone to apply if interested.
Ignition is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Ignition is proud to provide employment and recruitment accommodations during the recruitment process. Once our team reviews your resume and contacts you if there is a fit, we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact [email protected]