VFX Lighting Artists
•Hogarthworldwide· 3h
🎨 Design⏰ Full-time⭐ Senior🇮🇳 Mumbai, India
3h ago
Impact Clients·30 days ago
Are you the type of person who can look at an Ad or a Funnel… and instantly see what the offer is missing?
Do you love funnel hacking other people's ads, VSLs, low ticket offers, and enjoy coming up with dangerously unique marketing angles, unique mechanisms, and hooks that scroll stop on ads and make people buy?
Do you get excited by the idea of building faceless VSL and low ticket offer funnels where the founder never has to show their face and the ads still print?
If yes, keep reading.
Because this is not a “write some copy and hop on meetings” role.
We’re hiring a Chief Copywriter + Offer Architect to replace our founder Richard as the primary creative engine behind our low-ticket growth machine.
Your job is simple to explain, hard to do:
Invent winning faceless low-ticket offers, write the VSLs, write the ads, write the sales pages, and make sure this can scale to $1M/month in ad spend on cold META traffic.
Founded in 2019, Richard started as a broke college student at UCLA with student debt, and created a $500 digital product teaching college students how to wake up early and have better habits.
That product did over $500,000 USD in less than 8 months because Richard "cracked" the formula for how to sell a digital product online.
Later that year, he pivoted into consulting others (personal trainers, doctors, dentists, coaches) on how to scale their info / digital product businesses, and in the last 5 years, this business has now scaled to over $30M in sales, and we have served well over 5,000 clients.
Our mission is simple: To help ordinary people (9-5ers, stay at home parents, college students) build extraordinary online businesses and learn high-income skills.
And most importantly, we put the client results at the top of our priorities, and do our very best to fulfill on the promises we make to our clients.
The core value #1 of our company is: Client Success = Company Success.
Over the last few years, we have primarily run our business with the following funnel:
Organic content (and paid ads) --> 20 minute VSL funnel --> book a sales call --> talk to closer --> sell a high ticket offer.
Now, the company is moving toward a low-ticket, faceless funnel model, so growth is no longer bottlenecked by the founder making content.
We help beginners start their own digital product businesses, and we sell low ticket, mid ticket, and high ticket digital products that help them learn how to sell digital products.
We currently have a Head of Marketing who owns analytics, performance tracking, and coordination across different deparmtents
What we are missing is a Head of Copy / Senior Copywriter, who can replace Richard as the chief copywriter, and come up with all the unique offer angles and ad angles that cut through the noise in this competitive “make money online” landscape.
In this role, you would be the creative weapon.
The offer brain.
The copy brain.
The person who invents the product of what gets scaled.
Performance requirement:
Your offers must be able to hold at least a 1.5x ROAS breakeven or higher on cold Meta traffic, with the mid-term goal (less than 3-6 months from today) of scaling to:
By offers, we define low ticket offers as anything that can be sold on a landing page (with or without VSL), and WITHOUT any type of sales person (no chat sales, no texting sales, no sales calls with a closer/setter on the front end landing page).
Your offer must sell like hot cakes on its own, to cold cold cold META traffic.
Your offers should have check box order bumps, OTO upsells / downsells, etc. to maximize AOV to get the front end AOV as high as possible.
This is not theoretical copy.
This is copy built to scale aggressively.
You Must Have:
Big bonuses (not required):
Benefits of this role
Compensation is intentionally open-ended and tied to skill level.
This role can be structured as:
We pay for leverage. If you can build offers that scale, compensation will reflect that.
If this role is exciting to you, and you're still here, then we encourage you to apply quickly below.
We'll be in touch via Whatsapp and/or email to coordinate to have a chat!