Senior Marketing Analyst

Location: Cambridge, UK – Hybrid (This position can accommodate flexible working options. However, candidates must be based, or willing to relocate, within a comfortable commuting distance of our Cambridge office to attend onsite as required.)

Want to work in a team that drives the data and insights behind the RuneScape franchise?

As a Senior Marketing Analyst (12–14 month maternity cover), you’ll help shape data-led strategies that power player acquisition, engagement, and retention across the RuneScape franchise and beyond. You’ll act as a subject matter expert, delivering impactful insights, scalable reporting solutions, and performance analysis that guide key marketing decisions. You’ll also support improvements in analytics processes and contribute to team development through knowledge sharing and best-practice guidance.

What you’ll be doing

• Providing actionable market and player insights to address key strategic and tactical questions.
• Tracking, reporting, and analysing the performance of digital marketing activities, ad-hoc requests, and automated reporting.
• Analysing external and internal player data using database queries, spreadsheet models, web analytics tools, statistical tools, and campaign management platforms.
• Assessing A/B and multivariate tests and providing clear recommendations based on results.
• Analysing paid media campaign data to uncover insights and guide performance improvements and budget decisions.
• Collaborating with the Digital Marketing team to translate ambiguous questions or metrics into clear, impactful analysis.
• Presenting conclusions to business stakeholders in a clear and practical way.
• Partnering with Data Engineering on data requirements to ensure high-quality deliverables.
• Conducting analysis using version control, documentation, and reproducible workflows.

What we’re looking for

• Proven experience in an analytical marketing role within a data-driven, performance-focused environment.
• Solid understanding of performance marketing principles, marketing channels, and campaign optimisation.
• Demonstrable ability to translate data into actionable insights and present them effectively.
• Working skill in SQL and a statistics language (e.g., Python or R).
• Experience using dashboarding tools such as Tableau or Power BI.
• Experience automating data processes to reduce manual effort.
• Proficiency with Microsoft Excel.
• Strong domain knowledge in assessing digital products and using analytics, statistical modelling, and associated toolsets.

What we offer

When you join Jagex you can look forward to a generous Perks & Benefits package including:
Private Healthcare, including Dental Plan.
Minimum 6% Pension contributions.
Employee Assistance Programme & onsite Counselling.
Life Insurance.
Discretionary annual performance bonus.
Enhanced family leave policies from day 1.
Flexible working hours.
25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

About Jagex

We are Jagex: The RuneScape Company- home to one of gaming’s most enduring success stories. We create deep, community-powered games with worlds that evolve, inspire, and endure. Our flagship MMORPG franchise, RuneScape has welcomed over 300 million player accounts, inspiring generations of players across PC and mobile for 25 years.

As we begin our 26th year, we are accelerating our strategy to expand RuneScape into a broader ecosystem of forever games and connected experiences, grounded in a renewed commitment to integrity and fair play. This includes the reduction of monetisation mechanics, as well as the launch of RuneScape: DragonWilds into Steam Early Access in 2025 representing a major step in building a multi-genre future for the RuneScape universe. We remain focused on building enduring worlds, empowering player-led innovation, and laying the foundations for the boldest era in RuneScape’s history. For more information, visit www.jagex.com.

Headquartered in Cambridge, United Kingdom, We are  home to passionate creators, storytellers, engineers, and even a few dreamers, all united by a single mission- to shape the future of online worlds and empower players to make them their own. We’re looking for people to join us who share our ambitions & values - We foster an inclusive workplace built on trust, autonomy, and a shared passion for creating experiences which inspire our communities. Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; We Honour our Vows by being honest and transparent; We are our Customers’ Heroes by striving to understand our team & player needs, and We Seize The Day by making the most of every opportunity.

Join us. The next era of RuneScape - and the next chapter of Jagex: The RuneScape Company - starts now.

We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds, and we recruit, develop, and promote based on merit and ability.

If you require any reasonable adjustments to support you during the recruitment process, please let us know when you’re invited to interview.