This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Consumer Marketing Manager. In this role, you will lead customer lifecycle marketing initiatives and strategic growth programs, bridging both B2C and B2B marketing strategies. By driving consumer engagement and ensuring client program performance, you will utilize data-driven insights to support overall business growth. This role requires collaboration with various internal teams and external clients, emphasizing the importance of innovative marketing solutions tailored to client needs, thus making a significant impact on business outcomes.
Accountabilities
- Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs.
- Build and scale segmentation, personalization, and journey mapping across onboarding, engagement, and renewal.
- Develop and manage promotions calendars, KPIs, dashboards, and scorecards to measure lifecycle performance.
- Conduct A/B and multivariate testing across creative, segmentation, offers, and personalization to improve channel lift.
- Partner with Sales, Product, Operations, and leadership to drive retention and renewal strategies.
- Leverage AI and advanced martech to improve growth, efficiency, and personalization.
- Use data and insights to drive strategy, optimize performance, and inform B2C and B2B recommendations.
- Track KPIs and report on campaign performance, identifying trends and improvement opportunities.
- Lead research initiatives including message testing, naming, offer placement, and comprehension studies.
- Monitor client program performance and proactively develop optimization strategies.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Product Management, or related field.
- A minimum of 8 years of relevant marketing experience in digital, policy renewal and 5 years of consumer marketing experience in product positioning, campaigns, promotions, and multi-channel execution.
- Proven experience developing, executing, and measuring B2C and B2B strategies and campaigns.
- Experience in working in a matrixed, fast-paced, dynamic environment.
- Demonstrated accountability, urgency, and an ownership‑focused approach in previous roles.
Benefits
- Flexible work schedule with remote working options.
- Opportunities for professional development and growth.
- Collaboration with a diverse team of professionals.
- Access to advanced marketing technologies and tools.
- Comprehensive health and wellness benefits.
Why Apply Through Jobgether?
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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