Senior Marketing Executive (Haircare)

Role Purpose:
We’re on the lookout for a highly organized yet wildly passionate marketer to join our professional haircare family, where creativity meets care — and every day is a good hair day.

As our Senior Marketing Executive, you’ll bring our professional haircare brands to life online, in-store, in-salon, and even in Sephora — turning bright ideas into real results (and having fun while doing it).

 Bring the Brand to Life

• Dream up and execute fun, fresh campaigns that connect with consumers through digital, retail, salon, and Sephora channels.
• Turn global directions into locally relevant stories that spark excitement.

E-Commerce and Social Media

• Manage our brand presence across social media and e-commerce platforms.
• Create online mechanics, homepage features, and paid campaigns (META) that convert browsers into buyers.
• Collaborate with KOLs and influencers to boost reach and traffic.
• Track performance and find new ways to grow visibility and sales.

Retail & In-store Activations

• Plan and execute marketing initiatives that increase footfall to physical stores.
• Work with Sephora and retail teams to ensure the brand shines on-shelf and in experience.
• Plan and execute CRM and EDM initiatives, from mapping customer journeys and segmentation to crafting engaging email content and managing campaign blasts.
• Collaborate with KOLs to boost reach and traffic to store.

Build Buzz Through PR & KOLs

• Partner with media, influencers, and creators to tell authentic brand stories.
• Manage seeding, media kits, and launch events that feel exciting and premium.

Team Up Across Functions

• Collaborate with cross-functional teams to ensure campaigns roll out seamlessly across all touchpoints.
• Share ideas, feedback, and celebrate wins together, because great results come from great teamwork.

Requirements

• More than 3 years’ experience in marketing, ideally within the FMCG, beauty, or haircare industry.
• Proven experience in retail marketing, social media management, and campaign execution. 
• Familiarity with retail, e-commerce and omnichannel retailing.
• Knowledge of market research and consumer behavior.
• Strong communicator, proactive, and adaptable to fast-moving projects.
• Passionate about beauty, haircare, and creating meaningful consumer experiences.
• Proficient with Microsoft Office tools.

Benefits

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page . If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

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Note To Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.