Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology.
At Lyst, we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn't, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better choices and help fashion partners find better audiences as the category-leading destination for every fashion shopper.
About the role
The Partnerships Content Creator supports the planning and delivery of partner content across Lyst-owned channels. Working closely with the Partnerships, Social and Editorial teams, this role focuses on producing high-quality content that meets partner requirements while aligning with Lyst’s brand, audience expectations, and in-house creative standards.
The role requires confidence in working with some of the biggest brands in fashion, luxury and streetwear blending commercially led partner messaging with an authentic, Lyst-led perspective. Content should feel credible, relevant, and useful—balancing partner objectives with the needs and expectations of the Lyst audience.
This role is well suited to someone who has used their insights in fashion and cultural trends to deliver commercial or branded content. The ideal candidate, whilst self sufficient and comfortable managing projects independently, can also effectively collaborate with multidisciplinary teams.
What you’ll be doing
Partner Content Execution
- Create and deliver contracted partner content across editorial, (paid) social, and newsletters, ensuring accuracy, consistency, and adherence to brand and editorial guidelines
- Support the delivery of partner content from concept and briefing through to publication, collaborating editors, designers, and production partners.
- Ensure partner content meets agreed objectives while remaining relevant and credible for the Lyst audience
Content Planning & Collaboration
- Be a trusted content partner to the Partnerships team, supporting how partner narratives show up across editorial, social, newsletters, and emerging formats
- Translate partnership briefs into clear content plans and deliverables, flagging risks or gaps early
- Contribute ideas for content formats, channels, and storytelling approaches within established editorial direction
- Support partnerships to create written marketing material to ensure the communication strategy is aligned with the Lyst tone of voice.
Performance & Optimisation
- Track and report on partner content performance using agreed metrics
- Monitor content performance and advise the team regularly on what’s working and what’s not.
- Work cross functionally across Partnerships, Editorial, Social, Brand and Marketing & Comms, sharing insights and recommendations to consistently improve our delivery.
- Plan, schedule and develop branded content
Requirements
- Hyper-organised and a big team player with a highly committed work ethic.
- Experience working with clients and in cross-functional teams to produce best-in-class sponsored content across web, CRM and social.
- A knack for insightful copywriting and high cultural sensitivity with a deep understanding of pop culture and fashion trends — you’re plugged into the latest trends, conversations and formats.
- Ability to manage multiple pieces of content and deadlines at the same time
- Comfortable working cross-functionally and responding to feedback
- Interest in how content supports commercial goals, with willingness to learn and develop
- Someone plugged into social media trends, keeping an eye on talents to watch, conversations taking place and new formats.
- Skilled at shooting and editing social media content on a phone, with experience using editing tools (i.e. Premiere Pro, Photoshop) to create and edit content. Figma experience is a bonus.
- Intermediate Photoshop experience with the ability to resize and produce pieces of content and applying in-house templates.
Benefits
- Our Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is super important, which is why we spend some of our time in the office and some of our time at home.
- Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
- Remote Working: Work from anywhere for up to 4 weeks per year
- Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
- Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service.
- Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start.
- Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
- Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
- Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
- Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
- Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
- Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.
