About Measured
Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.
The Role
As Head of Revenue Marketing, responsible for Demand Generation & ABM, you’ll own the full funnel—from pipeline building to partner co-marketing to account-focused growth. You’ll lead tradeshow strategy, partner marketing, and ABM programs that fuel growth at scale. In this role your work will bridge across Sales, CS, and Marketing—building repeatable, data‑driven systems that accelerate both new logo acquisition and expansion in named accounts.
Requirements
Key Responsibilities
- Design, execute, and optimize demand-generation programs across channels (paid, digital, content, events) to drive pipeline growth
- Lead account-based marketing (ABM) strategies for target accounts: segmentation, personalization, expansion motions
- Partner with GTM Operations lead: data hygiene, attribution, campaign systems, lead scoring, SDR/Marketing handoffs
- Coordinate with Product Marketing and Content to create campaigns, offers, and messaging for high-potential segments
- Monitor, analyze, and report on campaign performance and ROI—translate insights into scalable repeatable tactics
- Manage budgets, vendors, and external agencies where needed
Where This Role Shows Up
- You’re constantly analyzing data and optimizing to find leverage points across funnel stages
- You proactively reach across the org—Sales, CS—to uncover needs and translate them into demand strategies
- You own the systems and processes—campaigns don’t “just happen”
- You’re scrappy: you try new tests, learn quickly, drop what doesn’t work, scale what does
- You lead from the front: even as the team grows, you remain hands-on in critical campaigns
What Success Looks Like
- Marketing-sourced pipeline and influenced pipeline grow quarter over quarter
- ABM programs generate measurable pipeline and accelerate deals in target accounts
- Trade shows and partner programs deliver consistent ROI and new leads
- Marketing operations are stable and scalable: low data leakage, clean attribution, clear handoffs
- Increased win rate or deal velocity in target segments
- The team becomes a dependable growth engine, scaling without breaking foundational systems
Ideal Experience
- 12+ years in B2B software marketing, with increasing scope and responsibility
- Demonstrated success owning demand gen and ABM programs—end-to-end
- Strong marketing operations background: CRM, MAP, attribution, lead scoring
- Experience with events motion; O&O, tradeshows, partner marketing, and agencies
- Loves defining scalable repeatable processes
- Analytical orientation: comfortable with data, experimenting, iterating
- Proven collaborator—thrives working cross-functionally in GTM orgs
- Excellent communicator with the ability to distill complexity into clarity
- Bonus: experience in analytics, media, measurement, or a related space
Benefits
- Competitive Total Rewards and flexible paid time off
- Opportunities to give back through Measured for Good
- Engaged, diverse, and curious culture
- Award-winning technology powered by an agile, collaborative team
