Organic Social Media Manager (Swedish Market)

We’re deepening our focus on the Swedish market and seeking a Social Media Manager who can shape, execute, and grow our organic social strategy. We are looking for someone who understands the nuances of the Swedish digital landscape and can build an authentic, local community.

Key Responsibilities:

Content Creation & Publishing

• Develop, plan, and schedule organic content for Swedish social platforms (Facebook, Instagram, TikTok, YouTube).

• Create platform-specific visuals, copy, and concepts aligned with brand tone and SE market trends.

• Ensure all content follows brand guidelines, is culturally relevant, and resonates with the local Swedish audience.

• Maintain a consistent posting calendar and ensure timely delivery of all posts.

Community Management

• Monitor social channels daily and engage with the Swedish community through comments, messages, and interactions.

• Escalate customer-service-related issues to the appropriate internal teams.

• Track and report on community sentiment, local conversations, and emerging topics within Sweden.

Market & Trend Research

• Stay up to date with social media trends, formats, cultural moments, creators, and hashtags relevant to the Swedish market.

• Identify opportunities for real-time or seasonal content (such as Midsommar or Lönehelg) to boost engagement.

• Benchmark competitors in the Swedish iGaming space and share insights with the team.

Performance Tracking

• Monitor organic performance metrics (reach, engagement, growth) and deliver weekly or monthly reports.

• Identify high-performing content and propose improvements based on data.

• Test new formats, approaches, and ideas to optimize organic results for the Swedish market.

Collaboration & Brand Representation

• Work closely with design, brand, and paid social teams to align messaging and creative direction.

• Coordinate with localization teams to ensure accuracy and high quality of Swedish-language content.

• Serve as a guardian of the brand’s social presence in Sweden, ensuring the "Swedish tone of voice" is authentic and positive.

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Requirements:

• Experience working within the iGaming domain (mandatory).

• 1–2 years of experience managing organic social media channels.

• Native-level Swedish speaker (mandatory).

• Deep understanding of Swedish culture, slang, and social media behaviors.

• Basic design or content editing skills (e.g., Canva, Buffer, or CapCut).

• Excellent writing skills in both Swedish and English.

• Ability to multitask, stay organized, and work in a fast-paced environment.

• Creative mindset with a willingness to experiment with new ideas and formats.