The Manager, In-Theater Marketing oversees in‑theater marketing initiatives across all Universal Pictures and Focus Features titles. Specifically, managing campaign execution with domestic exhibitors, translating marketing strategy into compelling exhibitor marketing programs, while maintaining strong internal and external relationships. The role is based in Universal City, California, and reports to the Vice President, In-Theater Marketing.
The position requires strong project management, organizational, presentation, negotiation, and problem‑solving skills, as well as a solid understanding of digital marketing and the exhibitor ecosystem.
While part of the Theatrical Distribution organization, the In-Theater Marketing team partners closely with the broader Universal marketing teams and exhibition partners to deliver innovative in‑theater marketing programs that drive awareness and engagement throughout the theatrical lifecycle.
Essential Responsibilities
- Attend internal marketing meetings and synthesize in‑theater opportunities, key takeaways, and actionable next steps
- Manage multiple in‑theater marketing projects simultaneously, providing clear and consistent status updates to stakeholders
- Lead select in‑theater marketing initiatives for Universal Pictures and Focus Features under the VP of In‑Theatre Marketing
- Build, update, and finalize campaign calendars, tracking documents, reports, and presentations to support project execution
- Execute exhibitor partnerships and in‑theater marketing campaigns aligned with strategic goals, creative direction, and budget
- Maintain strong relationships with exhibition partners; pitch marketing concepts to secure opportunities and confirm programs
- Collaborate cross‑functionally with Creative, Publicity, Brand, International, Digital, and Experiential teams to drive cohesive campaigns
- Develop high‑quality presentations and campaign decks using Keynote and PowerPoint
- Analyze exhibitor post‑campaign reports and box‑office data to inform future strategies and experiential opportunities
- Leverage historical and real‑time data (trailer impressions, CPM analysis, box‑office trends) to guide placement strategies and promotional efforts
- Ensure accuracy in campaign reporting and trailer placement audits
- Identify challenges proactively and develop solutions to maintain timelines and maximize marketing impact
- Track and manage global in‑theater marketing assets, timelines, and initiatives across domestic and international teams
- Oversee cross‑regional workflows and ensure alignment on project status across teams
- Lead cinema partnerships with food and beverage brands and other exhibition‑space partners
- 3 plus years of marketing experience, preferably in the theatrical or in‑theater space
- Advanced Keynote and PowerPoint skills, with extensive experience building decks that support campaigns and storytelling
- Advanced Excel skills and familiarity with analytics platforms such as Google Data Studio, Power BI, and MovieMeasure for campaign performance tracking
- At least 1 year of experience negotiating with internal and external partners for marketing support
- Experience using data visualization tools to present insights clearly to stakeholders
- Proven project management and analytical experience
Desired Characteristics:
- Bachelor’s degree in Marketing, Cinematic Arts, or a related field
- Studio brand development or marketing experience
- Experience working with cinema exhibitors or within the exhibition ecosystem
- Familiarity with in‑theater media formats, experiential executions, and theatrical marketing timelines
- Excellent verbal, written, and messaging communication skills
- Experience with Google Studio or related Google marketing tools
- Proven success in fast‑paced, rapidly changing environments with the ability to pivot quickly
- Passion for movie theaters and strong industry knowledge
- Strong track record of collaboration and teamwork
- Ability to build and maintain positive relationships with exhibition partners
- Experience in in‑theater marketing
Additional Requirements:
Hybrid: This position has been designated as hybrid, contributing a minimum of four days a week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $80,000 - $105,000 (bonus eligible)
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
