Director, Paid Social

About You

We are seeking an accomplished and forward-thinking Director of Paid Social to lead the development and execution of innovative media strategies. This leader will own substantial media budgets and play a critical role in driving acquisition across Meta, TikTok, Reddit, and other emerging social channels.

The Director will own performance strategy, guide a team of channel experts, and partner cross-functionally to deliver efficient, scalable growth for new customers. The ideal candidate blends data-driven decision-making with a deep understanding of creative, audience, and platform nuances. They are both a player and a coach, comfortable getting into platform details while developing team talent and elevating our paid social practice.

Responsibilities:

• Build and own Nutrafol’s paid social strategy across core and emerging platforms, developing a best-in-class organization to manage, optimize, and grow a large-scale Paid Social program
• Develop innovative strategies and testing roadmaps that balance efficiency, scale, and long-term brand growth
• Leverage platform and MTA data to inform investment decisions.
• Drive actionable insights across audiences, creative, placements, and bidding strategies.
• Define clear KPIs and implement rigorous performance tracking and reporting frameworks.
• Partner with Analytics to assess channel efficiency, incrementality, and ROI.
• Translate complex data into clear business narratives and recommendations for senior leadership.
• Lead, mentor, and develop a team of paid social managers and associates nurturing both their technical expertise and leadership skills to ensure their growth and the success of your shared efforts
• Foster a culture of testing, curiosity, accountability, and performance excellence
• Collaborate with Creative, Influencer, and Brand teams to ensure cohesive, data-informed storytelling across the funnel
• Stay ahead of platform trends, algorithm changes, and new product features to drive early adoption and innovation.
• Proactively identify opportunities to improve process, automation, and team workflow.

Requirements:

• 8 - 10+ years of experience in paid social media management within an eCommerce company; DTC experience is preferred
• 5 years of experience hiring and leading teams, including demonstrated success in mentoring and growing high-performing teams
• Deep expertise in Meta Ads Manager, TikTok Ads Manager, TikTok Shop and at least one emerging platform (Pinterest, Reddit, or Snapchat); hands-on keyboard experience is required
• Experience leveraging an MTA or MMM to drive new customer acquisition
• Strong analytical mindset with advanced Excel or data visualization skills (e.g., Tableau)
• Proven ability to manage large budgets and deliver on CPA targets
• Excellent communicator, able to translate performance insights into strategic recommendations for executives
• Comfortable working in a fast-paced, results-driven environment with shifting priorities

Preferred Qualifications

• Experience with a DTC subscription brand
• Agency and in-house experience