ABOUT onX
As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.
Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.
Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.
WHAT YOU WILL DO
The Group Product Director, Hunt drives the business and product strategy for onX’s Hunt app — our most complex and strategically important product. This role shapes the long-term vision of our Hunt product, ensures product market fit across diverse customer segments, and prioritizes the most critical opportunities across the Hunt vertical, where product value, user needs, and long-term business value intersect.
Success in this role centers on four core pillars:
- Strategic Vision & Leadership – Partner with leaders across the business to shape and execute a compelling vision and roadmap that delivers customer and business value.
- Product Lifecycle Ownership – Lead the full lifecycle from discovery through delivery, guided by customer insights and data to ensure we’re building what matters most.
- Team & Resource Management – Build and mentor a high-impact product team that brings clarity, curiosity, and accountability to complex challenges.
- Cross-Functional Collaboration – Align engineering, design, marketing, and data to deliver integrated, customer-centered experiences. Lead through influence and foster shared ownership of outcomes.
The Hunt vertical is like managing multiple products within one — each species and geography represents distinct customer needs and dynamics. The ideal Group Product Director brings experience leading multi-line portfolios, deep customer empathy, and the ability to balance strategy, execution, and growth.
As an onX Group Product Director, your essential job duties and responsibilities will look like:
- Own the strategic customer problem portfolio that informs the evolution of onX Hunt’s product and business models.
- Define and evolve the product's packaging and tiering, informed by market segmentation, user behavior, and revenue opportunities.
- Collaborate with Engineering, UX, QA, and cross-functional teams to ensure priorities are clearly defined and translated into scalable, customer-centric solutions.
- Build and lead a small but high-leverage team focused on strategic opportunity identification, business growth, and tiered value delivery.
- Partner with BI and Finance to model the business impact of packaging, pricing, and feature placement decisions.
- Provide strategic input to Marketing and Product Management to support GTM planning and optimize messaging strategies that drive conversion.
- Contribute to long-range planning and product strategy discussions at the business unit level.
- Shape and refine the product metrics framework in partnership with BI and Finance, ensuring we measure what matters — usage, conversion, retention, and ARPU.
- Establish a data-driven culture connecting customer behavior and business outcomes to inform prioritization and validate impact.
- Partner across vertical and platform teams — including Marketing, Sales, and Customer Support — to align priorities and customer experiences across the suite.
- Lead through influence by providing context, clarity, and connection — ensuring alignment without dependency on hierarchy.
WHAT YOU’LL BRING
- 10+ years of progressive product management experience leading software products or platforms, including large-scale, cross-functional teams or multi-line product portfolios in B2C environments.
- Bachelor’s degree or equivalent practical experience.
- Deep understanding of consumer-facing software ecosystems across mobile, web, and connected platforms.
- Proven ability to lead cross-functional teams and drive outcomes through influence in complex, matrixed environments.
- Experience defining and using product success metrics to drive business decisions, including familiarity with user segmentation, cohort modeling, and growth levers.
- Experience shaping or scaling new products or business functions from inception through maturity.
- Strong communicator who can translate complexity into clarity; aligning executives, cross-functional teams, and technical partners around shared outcomes.
- Demonstrated ability to bring clarity to ambiguous, multi-stakeholder initiatives; balancing analytical rigor with a bias for action.
- Demonstrated ability to leverage emerging technologies, particularly AI and machine learning, to inform product vision, user experience, and operational efficiency.
- A shared passion for and ability to demonstrate onX’s Company Values
- Permanent US work authorization is a condition of employment with onX.
- Ability to travel monthly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.
ADDED BONUSES
Though not required, we would be thrilled to consider candidates with any of the following:
- Located in Missoula or Bozeman, MT, or a willingness to relocate (see additional location details below).
- Hands-on leadership delivering mobile-first.
- Master’s degree in a business or technical field.
- Experience building or leading products for communities with strong identity, legacy, and regional diversity.
- Proven ability to align product strategy with business and monetization goals — including pricing, packaging, and tiering considerations.
WHERE YOU CAN WORK
Strong preference for Missoula or Bozeman, MT; will consider remote work in an onX Basecamp location for strongly qualified candidates. onX offers relocation assistance for hires willing to relocate to either of the Montana offices. Candidates need to be willing to travel up to once a month to one of our HQ locations.
- Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
- Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure.
- Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.
HOW YOU’LL BE COMPENSATED
onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $169,000 to $211,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.
WHAT WE’RE OFFERING YOU
- Competitive salaries, annual bonuses, equity, and opportunities for growth
- Comprehensive health benefits including a no-monthly-cost medical plan
- Parental leave plan of 5 or 13 weeks fully paid
- 401k matching at 100% for the first 3% you save and 50% from 3-5%
- Company-wide outdoor adventures and amazing outdoor industry perks
- Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
- Flexible time away package that includes PTO, STO, VTO, and 7 paid holidays annually
PERFORMANCE ESSENTIALS
In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at [email protected].
Position open until filled.
#LI-Remote
At onX, we believe that unique perspectives make us stronger. By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us!
onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.
As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.
