Are you great at growing a company’s brand footprint and client base through paid ad strategies? Prefer working for a company where every employee is an owner? Love to collaborate with fun, creative teams in an exciting, fast-paced environment? Three times yes? Then we have the job for you!
Popmenu is seeking a talented and experienced Senior Growth Marketing Manager with a proven track record of driving strong lead generation to join our marketing team. The Senior Growth Marketing Manager will be responsible for developing and implementing full funnel B2B paid ad strategies across various platforms to effectively reach and engage Popmenu’s target audiences, drive conversions, and achieve financial goals. This role works closely with other members of the marketing team to develop and manage ongoing Google and Meta advertising, test new channels for lead acquisition, and run email and direct mail campaigns. The role will also implement LLM SEO strategies and oversee ongoing website optimization to increase conversions.
Principal Duties and Responsibilities:
- Collaborate with the internal team to develop comprehensive paid search strategies that are aligned with Popmenu marketing objectives and target audience demographics to improve performance measures and conversions.
- Maintain and optimize campaigns for appropriate ad and conversion tracking in Google products (GA4, GTM) and Salesforce.com.
- Develop and execute comprehensive Google Advertising campaigns across Search, YouTube, Gmail, Discover, and Display to achieve conversion goals.
- Develop and execute branding and traffic campaigns on Meta.
- Work closely with the Popmenu marketing team to optimize Popmenu’s website and develop compelling copy, graphics, and multimedia content that resonates with operators to drive engagement/conversions for paid and organic channels.
- Work closely with the content team to send monthly newsletters to clients and prospects and run direct mail campaigns.
- Monitor and manage campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI on ad spend.
- Conduct regular analysis and reporting of campaign performance metrics, including impressions, clicks, conversions, and cost-per-acquisition (CPA), to identify trends, insights, and areas for optimization.
- Implement rigorous A/B testing methodologies to optimize ad creative, messaging, and targeting parameters for maximum performance and effectiveness.
- Provide regular updates, performance reports, and strategic recommendations to the marketing team to drive campaign success and client satisfaction through both paid and organic efforts.
Additional Duties and Responsibilities
- Maintain Google platform certifications and stay current with industry trends.
- Collaborate with cross-functional teams to ensure integrated marketing approaches.
- Ensure compliance with platform policies and maintain campaign integrity.
- Work towards exceeding key performance indicators (KPIs) and objectives.
- Conduct thorough keyword research and competitor analysis.
- Always meet internal deadlines.
Requirements
- Bachelor’s degree in marketing, advertising, communications, or related field preferred.
- 7 to 10 years of experience managing paid campaigns. Marketing experience for B2B Saas is preferred (B2B Saas in the restaurant industry specifically is a big plus).
- Strong analytical skills and proficiency in interpreting campaign data to derive actionable insights and optimize performance.
- Excellent communication and presentation skills with the ability to articulate complex ideas and strategies to internal stakeholders.
Benefits
What We’re Serving:
- Genuine Core Values: We asked our employees what’s most important to them in the workplace and carefully sculpted our 4 core values to truly represent our company culture. On a quarterly basis, peers recognize each other for exemplifying our values with what we call “Super Booms”.
- Giving Back: In addition to our larger partners such as the Giving Kitchen, our culture champions (aka “Super Boom” winners) pick a cause they are passionate about, and we make a donation in their name.
- Visible Growth and Development: There is no way to avoid personal growth in a start-up! We keep innovating and improving and our team members keep growing as well.
- Company Ownership: When we say, “Act Like an Owner”, we put our money where our mouth is! Every single team member receives meaningful company equity options because we recognize that every role is important for our success.
- Benefits for the Whole Family: Along with the typical medical, dental, vision, 401K benefits, we’ve got your furry family members covered with our Wagmo Wellness Plan.
