Product Owner
•Powerdigitalmarketing· 2h
📦 Product⏰ Full-time⭐ Senior🇧🇷 Brazil
2h ago
Powerdigitalmarketing·about 2 hours ago
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
As a Product Owner on the Nova platform, you’ll support the delivery of data, analytics, and MarTech features that power client insights and decision-making across Power Digital. You’ll work closely with senior product managers, data engineers, software engineers, and designers to translate business and client needs into clear, actionable requirements within Nova.
You’ll spend your day managing feature details, supporting sprint execution, validating data outputs, and helping ensure Nova features are reliable, intuitive, and valuable for internal teams and clients.
Responsibilities:
- Support discovery by gathering requirements from internal teams (Retail, Media, Strategy, Analytics) using Nova
- Translate business and client needs into user stories, acceptance criteria, and clear backlog items
- Maintain and organize the Nova product backlog, ensuring priorities align with roadmap goals
- Participate in sprint planning, backlog grooming, demos, and retrospectives
- Assist in validating data accuracy, dashboards, and reporting outputs within Nova
- Collect and synthesize feedback from client teams, strategists, and internal users
- Support feature launches with enablement documentation, release notes, and internal communications
- Learn and apply AI tools to assist with PRD, documentation, and workflow efficiency
- Utilize and grow expertise in Power Digital’s Nova ecosystem, including integrations with third-party platforms
Product Delivery & Execution:
- Support and maintain a prioritized backlog aligned to Nova roadmap goals.
- Write clear user stories, acceptance criteria, and Definition of Ready documentation
- Participate in sprint planning, grooming, demos, and retrospectives
- Ensure sprint commitments are well-defined and achievable
- Partner with engineering and design to support on-time feature delivery
Adoption & Enablement (Primary Focus):
- Own adoption metrics for assigned Client Portal and Creative Affinity features
- Define activation events and success metrics for each feature
- Track feature adoption, usage, and return rates post-launch
- Support feature launches with release notes, enablement documentation, and walkthroughs
- Collect and synthesize feedback from internal users and client teams
Data & Platform Quality (Nova-Specific):
- Validate dashboards, metrics, and reporting outputs for accuracy and clarity
- Ensure metric definitions and assumptions are documented
- Identify data or UX issues impacting adoption and flag them early
- Partner with data and engineering teams to reduce post-launch defects
AI & Workflow Optimization:
- Use AI tools (e.g., LLMs) to assist with documentation, analysis, and workflow efficiency
- Identify opportunities to apply AI to improve product execution or user experience
Role Requirements:
Key Performance Indicators (KPIs)
Adoption & Usage (Primary):
- Increase adoption of assigned Nova features by 15–25% within 6 months of launch
- Achieve ≥60% activation rate within 90 days of feature release
- Maintain ≥40% 30-day return usage for supported features
Delivery & Execution:
- 90%+ on-time delivery of sprint commitments
- <10% rework rate due to unclear requirements
- 100% of backlog items meet Definition of Ready before sprint entry
Product Quality & Feedback:
- Collect feedback from ≥5 users or teams per feature within 30 days of launch
- Maintain CSAT ≥4.2 / 5 on post-launch feedback
- Identify and document top 3 adoption blockers per feature
Most Important Things (MITs)
- Deliver clear, high-quality requirements that enable fast, reliable execution
- Drive measurable adoption of Client Portal and Creative Affinity features
- Develop a strong understanding of Nova’s data model, integrations, and user workflows
- Maintain strong collaboration with product, engineering, and stakeholder teams
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.