Marketing Analytics Manager

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.

We're looking for a Marketing Analytics Manager to join our fast paced Growth Marketing team. In this role you'll be responsible for all of Relay’s marketing tracking infrastructure (from front-end pixels to back-end event data) to ensure clean, accurate insights across all our marketing efforts. You will be a key link between marketing execution, data integrity, and performance analysis, empowering the team to make smarter, data-driven decisions.

Please note that we are a hybrid environment and choose to collaborate in the office three days a week (Tues-Thurs)

What You'll Be Doing

• Data Insights and Decision Support: Turn complex data into clear recommendations for Marketing and Leadership, and guide decision making with thoughtful analyses and structured storytelling.

• Reporting and Dashboard Development: Build and maintain dashboards in Metabase and Google Sheets/Excel to surface trends, monitor performance, and highlight actionable insights across campaigns and funnels.

• Tracking Infrastructure and Data Quality: Own end-to-end marketing tracking, from front-end pixels to back-end events. Implement, audit, and troubleshoot tracking across channels to ensure clean, reliable, and consistent data.

• Cross-Functional Collaboration and Technical Integration: Work closely with Engineering, Data, Growth, and Marketing teams to evolve Relay’s analytics infrastructure. Partner with developers to test, debug, and deploy tracking updates across web and app environments.

• Attribution, Measurement, and Optimization: Manage UTM governance and event tracking in HubSpot and connected tools. Support multi-touch attribution, mixed media modelling, and funnel analysis to inform investment decisions and improve marketing effectiveness.

Who You Are

• You have 3–5 years of experience in marketing analytics, growth operations, or a similarly technical marketing role, ideally within a fast-moving tech environment

• You’ve worked hands-on with Google Tag Manager, GA4, HubSpot tracking, and paid media tagging across Google Ads and Microsoft Ads, and you know how to keep a tracking ecosystem running clean

• You’re fluent in SQL, BI tools like Metabase or Tableau, and advanced spreadsheet work. You can trace data issues across both front-end and back-end systems without getting lost

• You’ve operated in tools like Segment or similar data pipelines, and you understand how events flow through a full marketing data stack

• You’re comfortable with attribution models and have experience supporting multi-touch attribution or mixed media modelling to guide smarter channel decisions

• You’re naturally curious, detail-oriented, and energized by technical problem solving. When something breaks, your instinct is to investigate and fix it rather than escalate it away

• You’re proactive and self-directed, able to create clarity and structure even when things are ambiguous or messy

• You’re a clear communicator who can translate technical findings into insights that marketing and leadership teams can act on

• You’re organized, dependable, and take pride in maintaining trustworthy, high-quality data that fuels better decisions

The Interview Process

• Stage 1: A 30-minute Google Meet video call with a member of the People Team

• Stage 2: A 45-minute Google Meet video call with the Hiring Manager

• Stage 3: A 45-minute in-person interview with a member of our Leadership team

• Stage 4: A take-home case study, followed by a 60-minute Google Meet video call with members of our marketing team

Why Relay Might Be the Perfect Fit For You

• You push relentlessly for reinvention: You’re built to constantly ask, “How can this be better?” Change excites you and you drive it. 

• You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.

• You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.

• You treat comfort as a red flag: You seek growth. When things feel too comfortable, you lean into change. You’re excited about stepping into the unknown and navigating new terrain to create something better alongside your team. 

• You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition and you let your work speak for itself. 

• You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.

• You seek out feedback: We value directness, clarity, and respect. We believe honesty fuels great work and career growth. You see feedback as a tool for learning and improvement, and you know that open, honest dialogue is key to achieving the best results — together.

• You’re here for more than a job: At Relay, everything we do is in service of our mission to help small businesses thrive. To drive impact and have purpose here, that mission must matter to you too.

Our Promise

We’re driving real change for small business owners, powered by truly remarkable people. At Relay, you’ll find the confidence to take chances, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we’re all proud of. We give you the baton–you run the Relay.

What’s Important to Us:

Research shows that women-identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit.

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.

Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check & employment verification through Certn.