About Rocky Talkie
Rocky Talkie launched in 2019 with its signature product, a backcountry radio made for climbers and skiers. Since then, Rocky Talkie has launched multiple best-in-class products and has grown quickly in the handheld radio industry. We are committed to making easy-to-use, durable, high-performance products for the backcountry and to supporting our customers. Rocky Talkie has a rapidly growing base of happy customers in North America and recently expanded to the EU. We design our products for use in extreme conditions, and our radios have been adopted by a wide variety of outdoor enthusiasts and commercial applications. We have a small, passionate, and highly motivated team with a deep understanding of our customers and outdoor communications. We would love your help in bringing Rocky Talkie to a new generation of customers.
Our team is driven every day by the belief that better communication in the backcountry will save lives. As part of this mission, we donate $2 per radio sold to search-and-rescue teams across the country.
The Opportunity
This role is for someone who enjoys working at the intersection of brand, technical products, and community. You’ll work closely with marketing and business leadership to build a cohesive, authentic brand for Rocky Talkie.
This role provides leadership across our brand and creative efforts, with a focus on three core areas: brand strategy, storytelling and content direction, and community building.
We believe we have a unique opportunity at Rocky Talkie to communicate:
- What makes our products meaningfully better
- What Rocky Talkie stands for as an enduring brand in the outdoor community
- How communication improves not only safety, but also performance and experience across different user communities
You’ll help shape our brand strategy and bring it to life through messaging, content, partnerships, and experiences that feel authentic and grounded in real value.
As Rocky Talkie grows, we’re increasingly serving new activities within the adventure sports space, as well as guides, educators, rope technicians, and other professional users who rely on communication tools in high-consequence environments. Experience helping a brand bridge the gap between outdoor storytelling and professional-grade credibility is especially valuable in this role.
As a small team, every leadership role at Rocky Talkie is highly entrepreneurial and creative. This role requires combining strategic planning and guidance with hands-on execution and a player-coach mentality.
What You’ll Own
Team Leadership
- Provide leadership and development to the brand and creative teams
- Set clear priorities, workflows, and standards for how brand work gets done
- Provide thoughtful feedback that improves the work of designers, writers, photographers, and partners
- Help identify when and where we should invest in additional internal or external support as the brand grows
Brand Strategy & Positioning
- Help evolve Rocky Talkie’s brand voice, narrative, and positioning
- Clarify and articulate what makes our products different in ways that resonate with users by translating detailed product features into real-world benefits
- Shape brand and messaging strategies for new customer segments and international communities where Rocky Talkie has limited awareness
- Ensure consistency across website, packaging, email, social, and partnerships
- Help articulate a brand that resonates with both passionate outdoor users and professional, commercial, and institutional customers who prioritize reliability and trust
Storytelling & Content Direction
- Build the story behind the brand by leaning into our best-in-class products, small business roots, and our dedication to craftsmanship in all forms, from radios to customer service.
- Lead the development of thoughtful brand and educational content, including:
- Activity-specific guides and resources on backcountry communication and safety
- Product storytelling that builds understanding and trust
- Content that supports both inspiration and practical value
- Provide creative direction and feedback that elevates the quality and consistency of all brand work
- Manage the creative pipeline for ads, social posts, emails, website content, in-store displays, and all other brand assets
- Collaborate with creative partners (designers, photographers, filmmakers, writers) to bring ideas to life
- Help balance lifestyle storytelling with deeper, more informative content
Community Building
- Support Rocky Talkie’s role as a trusted voice in backcountry communication
- Build relationships with guides, educators, athletes, SAR professionals, non-profits, and other credible partners
- Help shape ambassador and partnership efforts to prioritize authenticity and alignment
- Look for opportunities where Rocky Talkie can contribute meaningfully to the outdoor community
Campaigns & Launches
- Lead brand-side strategy for product launches and key campaigns
- Work closely with eCommerce and performance marketing to ensure strong alignment between brand and growth efforts
- Help ensure campaigns are rooted in real product value and customer understanding
Cross-Functional Collaboration
- Work closely with product and leadership to deeply understand Rocky Talkie’s products
- Translate product decisions into clear, compelling stories for customers
- Be a collaborative voice in discussions where brand trust and perception matter
What Success Looks Like
- Our brand feels clear, consistent, and authentic across touchpoints
- Customers understand why Rocky Talkie’s products are better and provide meaningful value
- The brand and creative teams are engaged, collaborative, and effective
- Our content becomes more useful, trusted, and distinctive over time
- The brand supports both customer trust and business growth
- Rocky Talkie continues to deepen its reputation in the outdoor community and our growing base of commercial clients
Why Join Rocky Talkie
You’ll have a meaningful influence on how a growing outdoor brand evolves. This role offers the opportunity to shape strategy, build something durable, and contribute to a mission rooted in safety, performance, and respect for the people who rely on our gear.
Requirements
- 5-8+ years in brand marketing or related roles in the outdoor industry
- Experience leading and mentoring an effective team
- Experience contributing to or leading brand strategy
- Strong communication skills (written and verbal)
- Experience working with creatives and external partners
- Comfort collaborating with product and leadership teams
- Extra consideration given to candidates with experience building brands that successfully serve both consumer outdoor markets and commercial/professional customers (e.g., guides, utilities, industrial, public safety, etc.)
You might be a great fit if you:
- Spend time outdoors and genuinely care about gear and performance
- Enjoy translating complex ideas into clear, approachable storytelling
- Appreciate the idea of building long-term brand trust, not just short-term attention
- Are collaborative, curious, and comfortable working across disciplines
- Appreciate the nuance between consumer outdoor branding and professional-grade credibility
- Are excited by the challenge of building trust with both individual users and organizations that depend on reliable equipment
Benefits
- Healthcare Plan (Medical, Dental, and Vision
- Retirement Plan with Matching
- Paid Time Off (Vacation, Sick, and Holidays)
- Paid Family Leave (Maternity, Paternity)
- Paid Short Term & Long Term Disability
- Performance-Based Bonus
- And of course, plenty of Rocky Talkie gear to fuel your next adventure!
Salary: $115-135K / year (range based on experience)
