Head of Marketing

This role is part of our Ayrshare team, one of our growing brands at saas.group.

Ayrshare is the number one Social Media API for SaaS platforms, AI companies and Digital Agencies. We offer one API to publish, schedule, analyze, converse, and message across 13 social networks. Our platform is a highly stable (near-100% uptime) headless API, built by developers for developers. We’re used by hundreds of companies and thousands of engineers worldwide.

Today Ayrshare handles enterprise scale - we handle 20 million API calls and publish 20,000 posts every day - but we’re not selling to enterprises. You’ll work closely with our CEO and a small senior engineering team to help expand this legendary product for engineers into marketing, product and growth teams to unlock bigger deals and new sales channels.

Profile Overview

We are looking for a Head of Marketing to define, build, and execute the marketing strategy for Ayrshare, drive brand awareness, lead generation, and community growth. This is a hands-on leadership role with a clear path to building a high-performing marketing team; you’ll work closely with the CEO and Engineering to align on messaging, product positioning, and market opportunities. You’ll be key to accelerating user adoption, establishing new marketing playbooks, and setting high standards for all external communications.

Your immediate impact in the first 3-6 months will be:

• Take full ownership of the marketing funnel, from brand awareness to lead generation, prioritizing channels that drive high-quality developer and business leads.
• Design and implement a repeatable marketing motion, refining messaging and channel strategies with a strong focus on social media, especially YouTube and Reddit.
• Establish a robust content strategy, creating technical and business-focused materials that clearly articulate Ayrshare's API value proposition.
• Drive significant growth in organic traffic, MQLs, and community engagement, establishing Ayrshare as a thought leader in the Social Media API space.
• Maintain our extremely successful SEO / AEO rankings

Your responsibilities

• Build, refine, and own the full marketing strategy, covering content, social media, SEO, paid media, and community engagement.

Manage internal and external agencies and ad spend

• Drive and execute social media strategies on platforms like YouTube and Reddit to engage developers and high-growth companies, leveraging your deep API knowledge.
• Collaborate with the CEO to define and refine Ayrshare’s market positioning, pricing, and overall product narrative.
• Develop and track marketing KPIs to drive performance and accountability; maintain rigorous reporting on marketing effectiveness and ROI.
• Work closely with the Engineering and Sales teams to ensure marketing collateral and product features are aligned with market demand.
• Source and manage partnerships that expand Ayrshare’s reach within the AI and low-/no-code ecosystems.

What You bring to the table

• 8+ years of B2B SaaS marketing experience, with a proven track record of driving significant, measurable growth.
• Demonstrated history of successfully leading marketing initiatives in a fast-paced, high-growth environment.
• In-depth experience and comfort with API products and platform marketing, with the ability to articulate complex technical value propositions to both technical and non-technical audiences.
• Expert-level understanding of social media marketing, including hands-on experience and a strategic vision for platforms like YouTube and Reddit.
• A structured, analytical, and data-driven mindset; resourceful and resilient in a high-autonomy environment.
• Advanced communication skills in English, with the ability to articulate complex concepts to diverse stakeholders.

What’s in it for You

• Ultimate flexibility: We’re 100% remote. You can work from wherever you like, whenever you like.
• Freedom and autonomy: We’re a high-trust team, and you’ll be given lots of flexibility to solve problems in your own way — with plenty of help from the team when you need it.
• Minimum bureaucracy: We don’t like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable.
• Small & friendly team: We help each other out, have fun, and joke around.
• Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally.
• Flexible time off: We want you to recharge your batteries when needed.

Ayrshare is part of saas.group and we have a shared goal of succeeding together.

What is saas.group?

Think of us as the driving catalyst behind your favorite software success stories. saas.group, established in 2017, is on a mission to turbocharge promising B2B SaaS ventures, unlocking their full potential. As a Software-as-a-Service portfolio powerhouse, we specialize in acquiring small software treasures and polishing them into industry stars. With a dynamic, fully remote team of nearly 350+ colleagues spanning 50+ countries we are truly global and we are rewriting the playbook on SaaS innovation and collaboration. We grow 23 exciting brands under our umbrella. Feel free to explore our Candidate's Hub to get an insider's view, dive into our culture, gain valuable insights into our teams and how we work.

Also, don’t forget to follow saas.group on LinkedIn to stay up-to-date on our job openings, podcast episodes, and with all things happening at our company.

We don’t just simply offer you to “take a job with us” but rather to “join us on this journey” to build the world's largest platform of independent SaaS companies.

Sounds like something you’re up for? Feel free to apply even if you don’t check all these boxes. We believe in the power of diversity and fresh perspectives to spice up our team. Your application might just be the missing ingredient!