Head of Sales and Marketing (B2B SaaS)

This role is part of Crosstalent, one of our growing brands at saas.group.

Profile Overview

Crosstalent is a French HRIS (Human Resources Information System) SaaS company, part of the saas.group portfolio. The company provides a modular HR platform built on Salesforce technology, serving mid-market and enterprise clients primarily in France.

We’re looking for a Head of Sales & Marketing to lead all commercial activities across one of our brands. In this role, you will take full ownership of our growth engine from top-of-funnel acquisition to conversion, retention, and revenue expansion.

You’ll build, scale, and optimize both our Marketing and Sales functions, working closely with the CEO and cross-functional leaders. Your mission is to sharpen our positioning, accelerate pipeline generation, strengthen our sales motion, and ensure our brand continues growing sustainably and profitably.

This is a unique opportunity to step into a profitable, product-led SaaS company with strong foundations and significant growth potential, and shape its next stage of scale.

Your immediate impact in the first 3–6 months will be:

• Build a refreshed go-to-market strategy covering positioning, ICP definition, messaging, funnel KPIs, and prioritised growth initiatives.
• Define and roll out a modern Sales process across the entire funnel: lead qualification, demo process, objection handling, pipeline forecasting, and closing motions.
• Conduct a full Marketing performance audit and implement improvements across acquisition channels (paid, SEO, content, email, partnerships).
• Identify the highest-impact growth levers and execute 2-3 key initiatives that drive measurable revenue uplift within the first 180 days.

Your responsibilities

• Own the full Sales & Marketing strategy and execution across acquisition, activation, closing, retention, and expansion.
• Drive sustainable pipeline generation through multi-channel marketing (content, SEO, paid, email, sales-assisted growth, partnerships).
• Implement a transparent, metrics-driven sales motion including forecasting, qualification, demo excellence, deal review, and performance management.
• Analyze funnel data, identify bottlenecks, and continuously optimize conversion across each stage.
• Own pricing & packaging experiments, including evaluating new plans, discounting frameworks, and expansion opportunities.
• Collaborate with saas.group’s central Marketing Team to exchange best practices, benchmark performance, and leverage shared expertise.

What You bring to the table

• 7–10+ years of commercial experience across B2B SaaS, including meaningful exposure to both Sales and Marketing.
• Proven track record scaling revenue engines in SMB or mid-market SaaS environments.
• Deep understanding of SaaS metrics: ARR/MRR, CAC, LTV, NDR/GDR, pipeline conversion, churn, and payback periods.
• Strong command of modern Marketing channels (SEO, paid, content, lifecycle, partnerships) and Sales motions (discovery, demos, negotiation, closing).
• Analytical and data-driven approach to diagnosing funnel performance and identifying opportunities.
• Experience building and leading small but highly effective commercial teams.
• Excellent communication, storytelling, and leadership skills; able to inspire teams and persuade stakeholders.
• Fluency in English AND French
• Comfortable working in a fully remote environment with high autonomy and ownership.
• Knowledge of Salesforce and its environment will be a plus

What’s in it for You

• Ultimate flexibility: We’re 100% remote. You can work from wherever you like, whenever you like.
• Freedom and autonomy: We’re a high-trust team, and you’ll be given lots of flexibility to solve problems in your own way — with plenty of help from the team when you need it.
• Minimum bureaucracy: We don’t like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable.
• Small & friendly team: We help each other out, have fun, and joke around.
• Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally.
• Flexible time off: We want you to recharge your batteries when needed.

What is saas.group?

Think of us as the driving catalyst behind your favorite software success stories. saas.group, established in 2017, is on a mission to turbocharge promising B2B SaaS ventures, unlocking their full potential. As a Software-as-a-Service portfolio powerhouse, we specialize in acquiring small software treasures and polishing them into industry stars. With a dynamic, fully remote team of nearly 350+ colleagues spanning 50+ countries we are truly global and we are rewriting the playbook on SaaS innovation and collaboration. We grow 23 exciting brands under our umbrella. Feel free to explore our Candidate's Hub to get an insider's view, dive into our culture, gain valuable insights into our teams and how we work.

Also, don’t forget to follow saas.group on LinkedIn to stay up-to-date on our job openings, podcast episodes, and with all things happening at our company.

We don’t just simply offer you to “take a job with us” but rather to “join us on this journey” to build the world's largest platform of independent SaaS companies.

Sounds like something you’re up for? Feel free to apply even if you don’t check all these boxes. We believe in the power of diversity and fresh perspectives to spice up our team. Your application might just be the missing ingredient!