Salvo Health is seeking a hands-on, strategic Director of Growth & Patient Acquisition to lead how we identify, enroll, and engage eligible patients across our partner physician networks. This role will own patient growth and retention across multiple channels — including multichannel contact center outreach (phone, email, SMS), introducing AI tools, digital marketing and self-enrollment funnel optimization, direct mail, drip marketing, ML-driven segmentation, and fun promotional content — with end-to-end responsibility for the B2B2C patient acquisition funnel from first touch through intake.
In addition to overseeing a remote outbound contact center, you’ll develop and execute new, compliant marketing and engagement tactics to reduce acquisition costs, improve retention, and ultimately increase patient lifetime value. This is a player-coach role, responsible for managing overall performance of the growth function and end-to-end execution: from strategy development to hands-on-keyboard campaign management, coaching our team of engagement specialists, and testing/updating scripts in real-time to drive conversion. This role is ideal for someone who enjoys rolling up their sleeves to experiment with new approaches, build scalable systems, and turn insights into meaningful growth.
Reporting to the COO, this is a highly visible role with real ownership and impact, and it will play a key part in helping Salvo reach its next stage of growth. Salvo grew patients over 700% in 2025 and aims to grow nearly 400% in 2026, and our mission is to give access to better care to millions of patients over time.
Responsibilities
- Lead the B2B2C patient acquisition and retention strategy by designing a multichannel, integrated marketing program that drives new patient enrollments and achieves growth goals.
- Monitor and analyze acquisition and retention metrics to support continuous improvement.
- Create an A/B testing framework to inform tactical growth levers and validate strategic decisions.
- Design and own the execution of acquisition strategy, including hands-on campaign build out in CRM, digital marketing, and dialer tools.
- Oversee operations of our contact center and direct a team of supervisors for outbound enrollment and customer service teams.
- Guide creative development and messaging of outreach materials and webpages to further optimize conversion.
- Work with clinical and analytics teams to establish and iteratively refine audience segmentation to inform targeting and messaging decisions.
- Work with our account management team to decrease friction in physician referrals and ensure a strong hand off into the sign-up experience.
- Create clear processes, documentation, and operating rhythms to ensure scalable and repeatable growth engines for inbound and outbound enrollments.
- Manage vendor relationships as needed, including evaluating AI-first vendors around eligibility and benefits checks, chatbot and drip marketing, self-scheduling interfaces, agentic AI tooling, and more.
- Ensure all patient-facing marketing materials and acquisition strategies meet legal and regulatory standards.
- Stay current on the newest approaches to patient acquisition to continuously adopt innovative and effective outreach and acquisition tools spanning digital, traditional, and AI-supported strategies.
Requirements:
- 5+ years of experience in virtual care or digital health operations, patient acquisition, growth, or multichannel marketing; experience in B2B2C growth a plus
- Experience leading or managing operations of remote front-line contact center teams preferred
- Experience in a startup or high growth consumer-facing company
- Familiarity with CRM, marketing automation, and analytics tools
- Strong analytical skills and hypothesis driven orientation, with experience using A/B testing and statistics to validate experiments.
- Deep understanding of privacy regulations and compliant healthcare marketing practices including HIPAA, TCPA, and others
- Strong organizational skills and the ability to multitask in a fast-paced and dynamic environment
- Excellent communication skills, both written and verbal
- Experience working cross-functionally with senior stakeholders
- Self-motivated, results-oriented and strategic thinker
- Personal passion for health and wellness topics preferred
About Salvo Health
Salvo is a new approach to help millions of Americans facing chronic health conditions, centered on chronic gut health and metabolic conditions (from IBS and IBD to metabolic liver disease and obesity… over 100 million people). Salvo is backed by leading venture capital investors and has raised over $28 million to date.
Our patients are assigned a “whole patient” care team and have seven-day-a-week access to app-based care, using Remote Patient Monitoring (“RPM”) and other codes to offer services covered under the patient’s insurance.
This is a major step beyond episodic appointments to continuous care at home, and to deliver multidisciplinary wraparound care in partnership with the patient’s existing local doctor. Salvo is backed by leading health care investors from innovators like Livongo, Ro, Ginger, Forward, Brightline, Tia, and others. Salvo care teams include registered dietitians, nurses, and GI-trained therapists, and all benefit from Salvo’s technology stack which guides evidence-based protocols for a personalized, multi-month journey to better health. Salvo is the first to bring a more integrative approach to these GI conditions via giving community physicians and GI’s a platform that extends their care, rather than displacing local brick & mortar specialists.
