Mobile Apps Marketing Growth Lead

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a technology company building an AI-powered audio platform designed to help individuals and teams capture, transcribe, and summarize spoken content effortlessly. Their product enables users to record meetings, calls, and conversations while automatically generating searchable transcripts and summaries, allowing people to stay focused without manual note-taking. By combining audio recording, transcription, and organization into a single seamless experience, they help professionals improve productivity and retain critical information across devices.

Location

Fully remote | 9 AM - 5 PM EST

Role Overview

The Growth Marketing Lead will own and scale paid acquisition for iOS and Android mobile apps, with a strong focus on post-iOS14 attribution, SKAN, and mobile measurement partners (MMPs). This is a highly execution-focused role for someone who has personally managed large-scale mobile app budgets and attribution tooling in production environments.

Key Responsibilities

Paid Acquisition & Campaign Management

• Own and manage mobile app install and in-app event campaigns across Meta Ads, Google App Campaigns, and Apple Search Ads.

• Manage 6-figure+ monthly budgets on Meta specifically for mobile apps.

• Plan, launch, optimize, and scale campaigns focused on app installs, in-app actions, and revenue growth. Optimize toward CPI, D7/D30 retention, LTV, ROAS, not just installs.

• Navigate iOS ATT limitations and SKAN reporting constraints.

• Monitor performance daily and adjust budgets, targeting, and bids to achieve KPIs

Creative & Team Management

• Manage and collaborate with the design team responsible for ad creatives.

• Lead mobile-first creative testing frameworks (UGC, short-form video, hooks, app store visuals).

• Provide clear creative direction, testing frameworks, and feedback to improve performance.

• Understand platform-specific creative fatigue and iteration cycles for app ads.

• Align creative testing with in-app funnel insights, not just CTR.

• Ensure creatives align with performance goals, brand standards, and platform best practices

Mobile Attribution & Measurement

• Own attribution setup and ongoing optimization using MMPs such as Adjust or AppsFlyer

• Analyze and interpret SKAN postbacks, conversion values, and modeled attribution

• Make confident decisions despite incomplete or delayed attribution data

• Partner with engineering/product to ensure accurate event tracking and data integrity

Affiliate & Channel Expansion

• Manage and grow affiliate marketing channels

• Evaluate affiliate performance and optimize partnerships for ROI and scalability

• Ensure accurate attribution, tracking, and reporting across channels

Reporting & Optimization

• Track and report on key performance metrics, including CAC, ROAS, LTV, CPI, and conversion rates

• Use performance data to inform strategy, creative testing, and channel allocation

• Continuously improve marketing efficiency through experimentation and iteration

Qualifications

Experience

• 5+ years of experience in performance marketing or growth marketing, with at least 3 years focused on mobile app marketing.

• Proven experience managing Meta App and Web campaigns, Google App Campaigns, and Apple Search Ads.

• Hands-on experience with Adjust or AppsFlyer.

• Experience marketing mobile apps, with consumer or subscription-based products preferred.

• Deep familiarity with iOS attribution challenges (ATT, SKAN).

• Strong experience managing paid ad budgets and scaling campaigns.

• Proven experience managing $100k+/month Meta budgets for mobile apps

• Experience leading or managing creative or design teams

Skills

• Ability to execute rigorous creative testing and optimization frameworks

• Strong analytical mindset with hands-on reporting experience

• Familiarity with attribution tools and mobile analytics platforms

• Ability to make confident, data-driven decisions in performance-focused environments

What Success Looks Like

• Scalable and profitable paid campaigns driving consistent app growth

• Strong collaboration between marketing and design teams producing high-performing creatives

• Clear visibility into performance metrics supporting confident decision-making

• Efficient growth across multiple paid acquisition channels

Opportunity

This role offers the opportunity to take full ownership of paid growth for app-based products in a performance-driven environment. You’ll have autonomy, leadership responsibility, and direct impact on growth outcomes while shaping how marketing drives installs, engagement, and revenue across multiple channels.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets