Digital Marketing Lead

Spring Health is seeking a Digital Marketing Lead, reporting into the Campaign Operations Team Lead, to elevate our growth engine. As a key member of the B2B Growth Marketing team, you will own end-to-end digital strategy and execution, managing and optimizing paid media programs across search, social, display, programmatic, digital ad placements, and content syndication.

This hands-on role is ideal for a strategic, analytical marketer who thrives on measurable outcomes. You will collaborate with the marketing programs, web, and analytics teams to deliver full-funnel campaigns that generate pipeline, accelerate revenue, and improve marketing efficiency. This is a remote position, offering flexibility and the opportunity to collaborate with a distributed team.

What you’ll do:

Strategy & Ownership

• Develop and execute a full-funnel digital strategy across Google, LinkedIn, Meta, and other key channels, aligned to awareness, consideration, and conversion goals.
• Partner with the Marketing Programs team to translate campaign strategies into high-performing digital programs that engage target accounts and key personas.
• Manage relationships with content syndication and digital partners to expand reach among ideal customer profiles and high-intent audiences.
• Stay current on competitive trends and emerging digital tactics to keep Spring Health’s approach innovative and effective.

Execution & Optimization

• Launch and manage multi-channel campaigns that drive high-quality leads and account engagement.
• Collaborate with web and marketing operations teams on conversion rate optimization (CRO) to improve website and landing page performance.
• Design and execute A/B and multivariate tests to refine messaging, creative, CTAs, and targeting.
• Analyze performance data with the analytics team to identify insights and drive continual ROI improvements.
• Ensure accurate tracking and data integrity across ad and analytics platforms including Google Ads, LinkedIn Campaign Manager, GA4, Salesforce and Hubspot.

Innovation & Growth

• Leverage AI tools and automation for analysis, creative generation, audience segmentation, and optimization.
• Test and evaluate emerging channels and formats to expand reach within key segments.
• Develop repeatable playbooks for campaign setup, optimization, and reporting to scale best practices.

What success looks like:

• High-quality leads, MQAs, and opportunities that consistently meet or exceed targets.
• Increased pipeline contribution and revenue influenced by digital programs.
• Improved conversion rates from high-intent leads to opportunities.
• Lower Customer Acquisition Cost (CAC) through smarter targeting and optimization.
• Clear, actionable reporting that ties digital performance to pipeline and revenue.
• Strong growth in brand visibility and engagement within target accounts.

What you’ll bring:

• 6–8 years of B2B digital marketing experience, preferably in SaaS or technology.
• Proven ability to develop and scale paid programs across search, social, and display.
• Deep expertise in SEM, paid social, content syndication, retargeting, and account-based advertising.
• Strong analytical skills and understanding of funnel metrics, attribution, and optimization levers.
• Hands-on experience with GA4, Salesforce, marketing automation, and digital ad platforms.
• Strong grasp of audience targeting, segmentation, and data-driven optimization.
• Experience using AI and automation to enhance digital performance.
• Excellent communication and cross-functional collaboration skills.
• A growth mindset and bias toward action, with comfort testing, learning, and iterating quickly.

The target base salary range for this position is $147,140 - $183,930, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.