Manager, Account Based Marketing

About the role

We are seeking an experienced Manager, Account Based Marketing to design and execute programs that create and accelerate pipeline within Starburst’s enterprise segment (>$1B annual revenue).

This role will partner closely with Product Marketing, Field Marketing, Partner Marketing, and the SDR organization to design and execute multi-touch enterprise campaigns including ABM-driven Expand motions within existing customers.

The ideal candidate blends ABM expertise, solutions marketing fluency, and project management excellence. They will act as the orchestrator across teams, ensuring that high-value programs launch on time, hit the right audience, and equip Sales with the materials they need to convert interest into opportunity.

This role is a critical accelerator of our enterprise growth strategy.

As a Manager, Account Based Marketing at Starburst you will:

Enterprise Campaign Orchestration

• Build and manage enterprise campaigns that integrate ABM, partner co-marketing, events, and outbound plays.
• Develop campaign briefs that connect narrative, target account needs, and proof points to measurable goals.
• Coordinate execution across PMM, Field Marketing, Partner Marketing, Studio, and SDR teams.
• Maintain the enterprise campaign calendar and ensure alignment to quarterly GTM priorities.
• Define KPIs for each campaign: engagement, MQA conversion, opportunity creation, pipeline influence.
• Track performance and optimize based on leading indicators (intent, content engagement, executive interactions).
• Partner with RevOps for reporting and forecasting program impact.
• Own campaign timelines, stakeholder communication, tasks, and dependencies.
• Ensure Sales and SDR teams receive the right enablement materials at the right time.
• Run campaign post-mortems and optimize for repeatability.
• Build reusable assets (one-pagers, slides, use case briefs) that power ABM, outbound, and partner motions.
• Ensure campaigns incorporate the right combination of messaging, proof, and value articulation.

ABM for Expand Motions

• Lead ABM programs (1:1, 1:few, 1:many) focused on growing existing customers, surfacing whitespace, and expanding product adoption.
• Partner with Sales and Customer Marketing to identify account triggers, intent signals, and relevant value propositions.
• Develop personalized account marketing plans and plays, account days, digital surround, content packages, and follow-up sequences that drive deeper engagement.

Some of the things we look for:

• 5+ years in enterprise B2B marketing, with experience in ABM, campaign management, or solutions marketing.
• Demonstrated ability to run multi-touch campaigns across outbound, events, partners, and content channels.
• Strong, collaborator with project management skills; able to drive cross-functional teams and hold stakeholders accountable.
• Experience working with enterprise sales teams and aligning programs to active opportunities.
• Excellent writing, presentation and communication skills; highly organized, detail-driven, and proactive.
• Experience in data, cloud, analytics, or AI infrastructure preferred.

Where could this role be based?

• This role is based in our Boston or San Francisco office and follows a hybrid model, with an expectation of being onsite 1-2 days per week.