Retail Marketing Manager (remote, USA)

Role Summary

Vacation® seeks an experienced Retail Marketing Manager (also referred to as Shopper Marketing Manager) to identify and execute retail marketing initiatives across Mass, Drug, Club, Specialty, and Department Store retail channels. Candidates with experience in Retail Marketing for Target, Ulta Beauty, CVS, Costco, and other large box retailers are seen as highly qualified. Reporting directly to the VP of Sales, this role involves co-managing the retail marketing budget alongside each sales lead. The ideal candidate demonstrates expertise in leveraging key marketing activation levers across channels and strategically aligning them with account objectives. The Retail Marketing Manager serves as the strategic bridge between Sales and Marketing teams, managing end-to-end project execution and developing tailored marketing strategies for each account. This is a fully remote role.

Role Responsibilities

• Own the strategy development and execution of the account-specific marketing plans across key retailers
• Demonstrate a deep understanding of the marketing events calendar within all key accounts
• Create and develop all retail activation deliverables, including but not limited to in-store Displays & POS, PDP execution, retail sampling programs, education, and retail event activation, and GWP / loyalty initiatives.
• Maintain display and sampling trackers, performing data-driven analytics to drive assortment and featured item decisions
• Brief marketing and design concepts for marketing programs, providing clear direction, constraints and timelines for account-specific events
• Ensure that retailers comply with executing activations in alignment with Vacation brand standards, enforcing our brand guidelines without compromising partnerships
• Collaboratively manage the retail marketing budget with the Sales team by offering strategic insights on spending allocation for each activation. Provide detailed cost projections and ROI analyses ahead of event implementation, and ensure all projects are executed within the established budget
• Serve as the primary retail marketing contact for Vacation, interfacing directly with retailer marketing teams and working closely with the digital retail marketing team
• Lead the retail marketing plan for all new item launches and ensure all launch assets are carefully planned out via workback schedule; tracking all projects in Asana, conducting meetings with key stakeholders, and providing regular updates to management
• Drive process improvements to optimize organizational effectiveness both internally and with retailer partners
• Represent the brand in account meetings, and conduct product training at in-person events and virtual sessions as required

Qualifications

• Bachelors degree in a related field
• 5 years of experience in Retail Marketing, Shopper Marketing, or similar
• Experience working as a part of a fully remote team
• Process-oriented, with a passion for process improvement
• Experience working with Google/Microsoft Office suites, Asana, and ideally Figma
• Extremely organized and detail oriented in your work
• Assertive in your communication style
• Excited to grow Vacation® into a household name and have fun in the process
• You use sunscreen and have a sense of humor!

Compensation & Benefits

• Comprehensive Medical, Dental, Vision plans with 100% coverage for employees
• 401(k) (2026)
• Remote role with annual company-wide offsite
• WFH stipend and an annual learning stipend
• 15 Days PTO
• Complimentary Vacation® Products