At Vortexa, we open, connect, and optimise the energy world through pioneering technology and unmatched market information. We’re trusted by traders, analysts, and shipping professionals worldwide to bring clarity to the most complex and high-value markets on earth.
We are looking for a Head of Product Marketing to take our go-to-market strategy to the next level. This is a unique opportunity to shape the narrative of a fast-scaling SaaS company in the global energy and freight markets — defining how we position our products, compete, and win.
This role is both strategic and hands-on: you’ll set the vision for Product Marketing at Vortexa, while personally driving high-stakes launches, sharpening competitive positioning, and ensuring our stories convert into measurable commercial impact.
What you’ll do:
Define and champion Product Marketing at Vortexa
- Set and own the PMM charter, aligning it with company strategy and revenue priorities.
- Establish clear priorities across launches, ICPs, and narratives to focus resources where they deliver the most impact.
- Bring PMM insights and recommendations into executive discussions, ensuring market and customer perspectives directly shape company strategy and GTM priorities.
- Partner closely with Product Strategy to connect market opportunity, customer feedback, and roadmap direction into a unified commercial view.
- Build trusted, collaborative relationships across Product, Sales, PS, CS, and Marketing, ensuring PMM acts as a unifying, approachable partner across the business.
Institutionalise GTM discipline
- Establish launch standards, playbooks and success criteria that make GTM execution repeatable and measurable across the organisation.
- Personally lead Tier-1 launches, acting as the point of accountability at executive level.
- Drive alignment across Product, Sales, PS, CS, and Marketing so launches are executed with clarity, consistency, and impact.
- Ensure GTM strategy translates into clear messaging, coordinated execution, and field enablement.
- Lead with a balance of vision and practicality — equally comfortable defining frameworks or diving into the details to help teams deliver with excellence.
Drive positioning and messaging
- Own Vortexa’s positioning and messaging framework, ensuring every product and campaign connects to a clear, differentiated story.
- Define narratives that make Vortexa stand out across energy, freight, and finance — turning complex ideas into clear, commercially relevant stories for decision-makers.
- Evolve our positioning using insights from competitors, the market, and customers to keep it sharp, evidence-based, and ahead of the curve.
- Work cross-functionally to ensure consistency across all teams, while allowing space for creativity and regional nuance.
Accelerate competitive advantage
- Own and build a structured process for capturing, analysing, and sharing competitor data across Product, Sales, and Marketing.
- Aggregate signals from the market, customers, and internal teams to identify emerging threats and opportunities.
- Deliver quarterly competitive reviews and battlecard updates, embedding actionable insights across the business.
- Provide clear recommendations on positioning and messaging adjustments to ensure differentiation.
- Work with Product to share insights that inform roadmap prioritisation and pricing strategy.
Enable commercial success
- Ensure Sales, CS, Product Specialists, and BDRs are equipped with the narratives, tools, and confidence to win competitive deals.
- Lead a structured enablement cadence with measurable impact on win rates and stage conversion.
- Embed PMM outputs as consistent, trusted, and widely adopted across the field.
- Create a closed feedback loop between field insights, win/loss data, and Product to continuously improve market alignment.
- Approach enablement as partnership — ensuring field teams feel supported, informed, and confident using PMM materials in real commercial scenarios.
Lead, coach, and influence
- Mentor senior PMMs, raising the bar for strategy, storytelling, and execution.
- Represent the PMM function with the executive team, ensuring its contribution to growth is visible and measurable.
- Partner with the VP of Product and Product Strategy to foster a shared intelligence culture across Product and Marketing.
- Be recognised as an inclusive, pragmatic leader who builds alignment and momentum — someone people enjoy working with and can turn to for clarity and confidence.
Requirements
What we’re looking for
- Proven Product Marketing leadership in a high-growth B2B SaaS company, ideally with technical or data-heavy products (energy, trading, or freight experience a strong plus).
- Track record of building competitive intelligence programmes that influence product direction and sharpen go-to-market execution.
- Demonstrated success leading Tier-1 launches with measurable adoption and revenue impact.
- Sharp commercial instinct: comfortable partnering with Sales and CROs, shaping GTM priorities, and presenting at exec level.
- Deep curiosity and credibility: able to immerse yourself in complex products and markets quickly, earning trust with technical experts and commercial leaders alike.
- Strategic and hands-on: equally adept at facilitating GTM war-rooms, editing frameworks, or briefing the board.
- Evidence-led communicator: uses win/loss insights, market research, and competitor analysis to guide decisions.
- A natural collaborator with strong emotional intelligence — able to read the room, communicate with empathy, and build trust across all levels of the organisation.
- Clarity and influence: able to cut through complexity, build consensus, and tell stories that resonate with both technical and commercial audiences.
Benefits
- Enjoy flexible hybrid working – split your time between home and our office, with the freedom to work where you’re most productive.
- A vibrant, diverse company pushing ourselves and the technology to deliver beyond the cutting edge
- A team of motivated characters and top minds striving to be the best at what we do at all times
- Constantly learning and exploring new tools and technologies
- Acting as company owners (all Vortexa staff have equity options)– in a business-savvy and responsible way
- Motivated by being collaborative, working and achieving together
- Private Health Insurance offered via Vitality to help you look after your physical health
- Global Volunteering Policy to help you ‘do good’ and feel better
