Head of Sourcing - Germany

Come and join the leading #avoexperts 🥑

Westfalia Fruit is a leading multinational supplier of fresh fruit and related value-added products to global markets. Through our vertically-integrated supply chain we grow, source, ripen, pack, process and market quality avocadoes & fresh produce – 365 days a year & across the globe.

With the largest avocado-growing footprint in the world, we are recognised as the leading #avoexperts and considered as the supplier of choice to both retail & wholesale customers whom we serve from sales offices in the UK, Europe, North America, Latin America & Southern Africa.

We’re looking for a new Head of Sourcing to lead our exceptionally talents team in Germany.

The Head of Sourcing is accountable for all aspects of sourcing fresh produce for our customers across Germany, ensuring a consistent, high-quality, cost-effective, and sustainable supply that supports both global and regional business needs. Operating as a key member of the global sourcing leadership team, this role translates global strategies into regional execution, develops strong partnerships with the Westfalia sourcing teams in countries across the globe, strategic growers and suppliers, and ensures compliance with food safety and sustainability standards. The role is central to delivering reliable supply to customers by proactively managing supplier performance, anticipating market risks, and optimizing sourcing strategies tailored to the European context. By driving efficiency, fostering innovation, and aligning with commercial and operational teams, the Head of Sourcing ensures that European procurement contributes effectively to overall business growth and customer satisfaction.

Responsibilities include:

• Lead the execution of a regional sourcing strategy, translating global objectives into actionable European plans.
• Build and maintain strong partnerships with growers, cooperatives, and suppliers across key European regions.
• Negotiate contracts and pricing to optimize cost, quality, and supply risk across multiple crop categories.
• Monitor market trends, climate conditions, and regulatory shifts to proactively manage sourcing risks.
• Deliver value through supplier innovation, competitive negotiations, and sustainable sourcing practices.
• Ensure compliance with food safety, traceability, and sustainability standards across all supply operations.
• Align closely with supply chain, logistics, and quality teams to ensure efficient, reliable product flows.
• Drive operational excellence through inventory and transportation optimization across European markets.
• Lead, coach, and develop a high-performing sourcing team with a focus on collaboration and continuous improvement.
• Represent the sourcing function in industry forums, trade shows, and professional associations to stay ahead of market trends.