The Role
We’re seeking a Senior Content Marketing Manager dedicated exclusively to Southwest Airlines, helping one of America’s most iconic companies redefine travel inspiration and organic discoverability. This role will act as the content lead within an embedded, cross-functional Earned & Owned team, working onsite at Southwest Airlines' office in Dallas, TX. You’ll be an individual contributor and report to a Content Marketing Director and serve as the day-to-day strategic and operational lead for the travel client, driving forward content excellence in partnership with Wpromote and client stakeholders. You’ll collaborate closely with Wpromote’s SEO, Analytics, and Strategy teams, as well as the client’s internal marketing, loyalty, and brand teams, to deliver best-in-class content that drives measurable business growth and supports the brand’s goal of becoming the leader in organic and AI search visibility.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $78,000- $95,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).
*This role requires an onsite presence at the client’s office 3 days per week.
**We have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via
wpromote.com email addresses. If you see a posting elsewhere that is not reflected on
Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-JJ
#LI-hyrbid
You Will Be
- Drive Content Strategy & Execution:
- Leading the ongoing evolution of content strategy across digital channels, aligning with brand priorities, seasonal campaigns, and loyalty initiatives.
- Translating SEO insights, AI search trends, and performance data into actionable, story-driven content plans.
- Developing and maintaining an integrated editorial calendar that connects content with marketing moments and business goals.
- Partnering cross-functionally with Organic Social, PR, and Paid Media teams to ensure cohesive storytelling and amplification across all touchpoints.
- Overseeing the creation and refinement of content briefs, ensuring every asset supports both brand voice and measurable outcomes.
- Deliver Measurable Impact:
- Collaborating with Analytics and SEO partners to forecast, measure, and communicate content ROI against KPIs such as traffic, visibility, engagement, and conversions.
- Supporting testing and experimentation frameworks to evaluate and isolate the impact of content initiatives.
- Contributing to the client’s Center of Excellence (CoE) by documenting learnings, frameworks, and scalable playbooks that advance overall content performance.
- Continuously identifying optimization opportunities to strengthen discoverability and conversion throughout the user journey.
- Lead Collaboration:
- Serving as the day-to-day strategic content lead for the travel client, reporting to a Content Marketing Director, and acting as the primary point of contact for client stakeholders.
- Building trust-based relationships with the client’s internal marketing, brand, and loyalty teams, guiding them through data-informed recommendations.
- Partnering with cross-functional leaders to prioritize high-impact initiatives and streamline communication between teams.
- Champion Innovation:
- Exploring emerging content formats and storytelling platforms — from AI-driven search optimization to UGC, video, and social storytelling — to keep the travel brand at the forefront of digital engagement.
- Staying ahead of trends in travel content, UX writing, and loyalty marketing, and proactively identifying new opportunities for growth.
- Evolving the brand’s content hubs into editorial-meets-transactional ecosystems that drive both inspiration and conversion.
- Encouraging experimentation and creative risk-taking that pushes the boundaries of what travel content can be.
You Must Have
- 6+ years of experience in content marketing (travel, loyalty or lifestyle experience preferred)1–2 years agency experience in a client-facing role
- Strong understanding of SEO and content performance metrics
- Proven experience managing large-scale content programs or multi-pillar ecosystems
- Exceptional communication and presentation skills — comfortable interfacing with senior client stakeholders
- Experience collaborating cross-functionally across SEO, Analytics, and Creative teamsProficiency in Google Analytics, GSC, Asana, and G Suite
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
