The Role
Wpromote is seeking a Senior Technical SEO Manager dedicated exclusively to the Southwest Airlines account. This isn’t a typical SEO role — it’s an opportunity to shape how a leading travel company competes in a transforming search landscape. You’ll be a key player focused on organic discoverability, cross-channel collaboration, and measurable revenue impact.
This role will act as the SEO lead within an embedded, cross-functional Earned & Owned team, working onsite at the Southwest Airlines office in Dallas, TX, you will be an individual contributor and report to a Director of SEO. This role is at the center of a cross-functional Earned & Owned team driving the next generation of organic growth while future-proofing the brand’s visibility for the AI Search era. You’ll collaborate daily with SEO, Content Marketing, Analytics, Paid Media and Strategy teams to ensure all initiatives ladder up to measurable business outcomes and the client’s larger mission of becoming an industry leader in organic discoverability.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $78,000- $95,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).
*This role requires an onsite presence at the client's office 3x a week. The frequency of in-person work will vary based on business and team needs.
**This position is not eligible for immigration sponsorship
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You Will Be
- Driving Organic Growth Strategy:
- Leading the Technical SEO strategy development, planning, and execution.
- Using data-driven insights to prioritize high-impact technical and content optimizations.
- Partnering with Analytics and Content leads to forecast, test, and validate performance improvements.
- Developing an organic App Store Optimization strategy and ongoing testing matrix
- Working hand-in-hand with client development resources to prioritize SEO recommendations and assist with sprint planning.
- Creating reports to gauge progress and communicate the measurable value of SEO initiatives.
- Developing and executing strategies for implementation QA, including both staging and production environments.
- Partnering With the Client:
- Serving as a primary SEO lead ensuring alignment with the client’s internal Digital and Loyalty teams.
- Translating complex SEO insights into clear, business-driven recommendations for executives and stakeholders.
- Influencing long-term digital strategy through proactive communication, reporting, and performance storytelling.
- Collaborating Cross-Functionally:
- Partnering with Content Marketing, CRO, Digital Experience, and Media teams to create holistic search plans
- Supporting technical SEO initiatives, including site architecture, schema, internal linking, and indexation health.
- Collaborating with Paid Media channels for strategic alignment and tactical co-activations
- Working with development partners to implement changes, monitor results, and address site-level blockers.
- Building the Foundation for AI Search:
- Developing and operationalizing strategies to improve Southwest's AI search visibility.
- Identifying and optimizing pages that influence AI Overviews, voice search, and next-generation SERP features.
- Collaborating with the Center of Excellence (CoE) to document scalable frameworks for future AI readiness.
- Leading and Mentoring:
- Contributing to the Center of Excellence by developing playbooks, documentation, and cross-channel learnings.
- Championing collaboration, accountability, and innovation across all aspects of SEO delivery.
- Staying informed on the SEO industry through continuous learning, competitive research, and proactive POV sharing on emerging trends in AI search and search engine evolution.
You Must Have
- 6+ years of experience in SEO experience (travel, loyalty or lifestyle experience preferred)
- 1–2 years agency experience in a client-facing role
- Demonstrated success leading large-scale technical and content SEO programs
- Experience with Screaming Frog, SEMRush or equivalent tools
- Strong understanding of AI Search, schema markup, and SERP feature optimization
- Deep familiarity with enterprise analytics platforms (GA4, GSC, Looker, or equivalent)
- Experience collaborating with content, UX, and development teams to execute complex projects
- Proven track record of developing SEO strategies that drive revenue growth and measurable ROI
- Exceptional communication skills — able to distill data and technical findings for executive audiences
- A proactive, collaborative mindset and strong organizational skills
- Proven project management and multitasking skills with the ability to meet and exceed deadlines
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
