Known as curators of time since 1950, Ahmed Seddiqi & Sons is the Middle East's most trusted destination for luxury watches and jewellery. Recognised today as a pioneer among the leading retailers in the region, the family owned and run company represents more than 60 luxury timepiece brands across 65 locations in the UAE. An advocate of 'horology' in the region's retail landscape, the company continues to create sustainable platforms for watchmaking, servicing, collecting and supporting watch enthusiasts in the region to increase their passion and understanding of the art of timekeeping. Ahmed Seddiqi & Sons is the Middle East's only retailer to offer a specialist after-sales service for luxury watches and jewellery to an extensive clientele. The company prides itself in offering unparalleled customer service across pre-sale and post-sale dimensions having an exclusive partnership with the largest after-sales centre of its kind, the Swiss Watch Services. Led by the passion and credibility of the second, third and fourth generations of Seddiqi family members, the organisation delivers a living legacy and dynamic commitment to preserving and enhancing the tradition of watchmaking for decades to come.