Bad Dragon was born out of a strong desire for a greater selection of fantasy adult toys to be made available to everyone. Bad Dragon's main mission is to do our part in 'making fantasies real'​ for individuals who want to indulge in their fantasies a little deeper. Bad Dragon was founded in June 2008 out of a shared love of all things fantasy. At the time there was a very poor selection of fantasy-themed toys available, and so the focus of enthusiasm and talent went towards filling that niche. Bad Dragon is unique in offering extensive customization of it's products; every toy is available in a choice of colors and firmnesses as well as custom color options- something which is not offered anywhere else in the adult industry. By pushing the envelope with new materials and technology, Bad Dragon has gained a reputation for producing visually appealing, robust, high-quality toys with innovative features at industry standard prices. This dedication and focus on attention to detail has made Bad Dragon the market leader in our field.