Critical Mass is a partnership of proven CPG industry experts, each with a specific area of expertise that complements the others. We offer a holistic approach to maximizing a brands chance of success in this highly competitive industry by optimizing supply chain management, marketing and sales/distribution. The experience we have collaborating and the mutual understanding and respect that has resulted means maximum efficiency in determining the best overall strategy for your brand and the best possible execution of the elements of each discipline. Those who have found success in the CPG industry understand that these three critical disciplines (supply chain management, marketing and sales/distribution) are intertwined and must be aligned to reach the point at which growth, efficiency and profitability can be maintained... Critical Mass.