Incubating out of Duke University's Centre for Advanced Hindsight, a lab led by Professor Dan Ariely, a behavioural change scientist and author of the NYT bestseller, "Predictably Irrational," we're building a behavioral change app to help you reset your habits, rewire your brain and transform your life. Fabulous's journey has since hit some amazing milestones! * Editor's app choice in more than 30 countries* Finalist for best app in the Google Play Store * Apple app of the day feature* Winner of Google's Material Design award* Ranked 5th health & fitness app* Conducting one of the largest med adherence clinical trial in the USAnd our story is just beginning! There's so much more the team wants to accomplish. We're not in the game of fast turnaround solutions that would only work once. We want to help you build habits that stick for the long-term.