🏙️ Office requirement: Hybrid, 2 days in office

📝 Employment type: Permanent

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Copywriter & Content Creator to play a key role in our Marketing department in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

Sounds great, what will I be doing? 🤔

As our Copywriter & Content Creator you’ll be a versatile content marketing professional who knows exactly how to run with an idea; from crafting a strategic brief to creating engaging visual and written content that solves a real business problem. You'll combine copywriting expertise, content strategy, and basic design skills to create compelling content that drives leads, conversions, and customer engagement across our hybrid PLG/SLG business model.

Reporting to the Content Director within our Creative Studio, you'll work across all go-to-market teams to create content that attracts the right target personas, moves them through our funnel, and turns customers into advocates. You'll need to understand how different content serves different business objectives and be able to execute everything from thought leadership articles and case studies to email campaigns and social media content.

Your ability to work autonomously and deliver complete content solutions will be essential as we scale GWI's position as the leading AI-native insights platform. You'll be creating content that showcases our data and insights expertise while driving measurable business outcomes.

It’s also fun; shaking things up is what working for a growing company is all about. So you’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment as we grow.

What do I need to bring with me? 🧳

You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for:

👉 Demonstrable experience in B2B content marketing, with the ability to strategize against content initiatives and drive projects forward autonomously

👉 Proven ability to deliver publish-ready content end-to-end, from brief to final execution without extensive editing support.

👉 Hands-on experience producing content across multiple formats and channels, tailored to funnel stages and business objectives.

👉 Basic design and visual content skills (e.g., Canva, Figma) to create simple graphics, social assets, or infographics.

👉 Evidence of content driving measurable business outcomes (e.g., lead generation, conversions, product adoption).

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, exemplified by our leadership team, and they’re a big part of what we’re looking for in you.

What exactly is GWI? 👀

GWI is modernized consumer research; global, on-demand, and accessible to everyone, not just data experts. Our platform is designed for companies looking for fresh and insightful data about their consumers’ values, purchase journeys, media usage, and social media habits.

With data representing the views of nearly 3 billion people across 52+ countries, GWI has become the go-to for agencies, brands, and media companies that want to know what really drives their audience to action.

Since launching in 2009 we’ve grown at a healthy pace, and to maintain this growth we need more extraordinary people. Hence this ad. Hence you.

What’s in it for me? 🎁

You’ll do the sort of work that got you excited about your career in the first place - not as a cog in a machine, but as an individual whose contribution matters. So gigantic job satisfaction comes as standard, but it’s only part of the package. You’ll also get:

🌴 Tons of days off: 25 days annual leave | Xmas office closures

💸 More than a great salary: Health cash plan | 4% pension plan matching

🧘 Great work-life balance: Flexitime | early Friday finishes | Work-from-anywhere options

🏡 Family-focused flexibility: Carer days | Enhanced parental leave | Health cash plan for your family

💪 A commitment to YOU: Accredited learning programs | A commitment to mental and physical health | Reward and recognition programs | Career development opportunities

🌎 A commitment to the community: DE&I committee | Volunteer options | 100% donation matching | Payroll giving options

Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.

Diversity, Equity & Inclusion

We take DE&I seriously. Not only is it obviously the right thing to do, it’s also the bedrock of our value of show respect and at the heart of our company culture.

We’re a global data business, so it’s essential our data reflects the global reality. Putting diversity into practice like this literally makes our business stronger. That’s why we strive to make our offices - and our teams - as diverse as our data. Want to know more? Take a look at our Life page on LinkedIn to learn more about our DE&I initiatives.

The point is, GWI is a place where you can genuinely feel at home, express yourself, and make your mark - whoever you are.

As a Disability Confident employer, we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process. We also encourage individuals from all backgrounds, including those from underrepresented and marginalized communities, to join our team.

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Copywriter & Content Creator

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