Officially launched in January, 2017, the Insights Association was formed through the merger of two organizations with long, respected histories of servicing the market research industry: CASRO (founded in 1975) and MRA (founded in 1957). The result is a new, larger and more connected association with a unified, coordinated and higher profile voice, aligned in mission and message, and ultimately more effective at advancing the industry and profession in which we all share a abiding passion. The Insights Association strives to effectively represent, advance, and grow the research and industry professionally. Specifically, the organization: - Provides government advocacy through legislative, regulatory and judicial means - Cares for and improves the industry's image in the eyes of the media and the public - Markets the business case for industry products and services to buyers and users - Sets and enforces professional standards - Establishes themselves and reinforces best practices - Helps members, departments, research professionals and their businesses as they grow.