Influ2 is the world’s first person-based advertising platform, pioneering a new approach to account-based marketing. The solution empowers B2B marketers to target decision-makers, capture their intent, and track engagement at the contact level. The company has 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 85+ employees on board. With Influ2, every user’s engagement is identified. Having this information helps B2B marketers develop more thoughtful and engaging campaigns that result in a 4-7x increase in qualified leads. Influ2 platform allows users to:- Build and validate an audience- Upload personalized messages and visuals- Monitor all the interactions on both account and individual levels Influ2’s Behavioral Scoring Model identifies leads before they submit a lead form. The platform includes a contact tracker, so marketers can see everyone who has interacted with their campaign by name, company, and other related data. The solution is compatible with Salesforce, HubSpot, Marketo, Creatio, Outreach, ActiveCampaign, and many other CRMs, MAPs, and Sales Enablement platforms.
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