Kalibri Labs is a next generation benchmarking platform for the digital marketplace, evaluating hotel revenue performance at the industry, market and hotel levels. The Kalibri Labs patent-pending cloud technology and apps offer insightful benchmarking, moving beyond top line revenue to Net RevPAR, Sales and Marketing Efficiency, Contribution to Profit and other net revenue metrics critical for success in today's digital ecosystem. A unique service to the hotel industry, Kalibri Labs has fostered strong support for this new method to monitor profit contribution and identify a hotel's optimal channel mix. Kalibri Labs has a unique database of 30,000+ hotels that integrates transaction level detail providing sweeping views of the industry enabling like-for-like comparisons of cost of sales; Airbnb impact; correlations to consumer review scores; and groups and meetings contribution. Taken together this information provides owners, operators and brands the power to profile and then tap the optimal mix of demand options in a market. Aside from hotel owners, operators and destinations, the financial and real estate communities in the hotel industry have a deep interest in understanding the dynamics of this fast changing market. These groups are utilizing analytical profiles to help assess valuations for real estate transactions and to support equity analysis. Operating at the intersection of sales, marketing, revenue management and distribution, the Kalibri Labs team is a seasoned group of executives with deep industry experience and a passion for sustaining the industry's financial health in a highly challenging and dynamic digital marketplace.