Kruzeconsulting

Kruze Consulting has provided Startup CFO Consulting to 250+ startups in SF, Silicon Valley, NY and LA. We provide the highest quality work at accessible and transparent pricing. Startup Staff Accountant Services• Jedi-Mastery GL Accounting: QuickBooks, NetSuite, Xero, Expensify, Bill.com. Reconciliations. Manage AR & AP. Resolve discrepancies and irregularities.• Payroll & HR: Gusto, Zenefits, TriNet, Justworks. Onboarding. Terminations. Implementing benefits/401K. Process W9/1099 and W8/1042. Startup Controller Services• Rock-solid knowledge of GAAP: SaaS Accounting. ASC 605: Revenue Recognition. ASC 985-605: Software Revenue Recognition. ASC 805: Business Combinations. ASC 718: Stock Based Compensation.• Tax Prep: Annual Tax Returns. Int'l Form 5471. CA and NY Sales & Use Tax. R&D Tax Credits. SF & NY Tax.• Manage the Audit Process: Create and maintain Internal Controls. Establish and maintain immaculate record keeping. Lead audit process with Big 4 firms.• Create and Maintain Budgeting Tools: Strong Proficiency in Excel. Budget-to-Actual reporting. Startup CFO Services• Manage Internal Teams and Clients: Comfortable in chaotic startup environments. Ability to create structure and accounting processes. Managing internal and external Controllers & Staff Accountants.• Create and Maintain Financial Modeling Tools: Tracking Startup KPIs: GMV, CAC, LTV, etc. Waterfall Analysis.• Provide 409A Valuation Review: Provide analysis of valuation. Assess reasonable ranges. Analyze reporting structures.• Maintain Investor Relations: Draft Management Discussion & Analysis. Assist with M&A process. • Implement and Maintain Stock Based Compensation: ISO & NQSO. 3921 vs. W2 treatments. ASC 718 (formerly FAS 123r) implementations. • Provide Venture Debt Analysis: Review competitiveness of term sheets. Strong connections with major Venture Debt firms.• Provide Convertible Note Analysis: Traditional vs SAFE. Interest Rate Schedules.