About Lineage

Lineage is revolutionizing real estate investing by making generational wealth accessible to everyone. We provide a modern, all-in-one platform that helps investors, property managers, and partners succeed through hands-on education, asset management, and investment property marketplace. With over $1.5 billion in transactions, we’re simplifying rental property ownership and empowering everyday people to build long-term wealth—anytime, anywhere.

Position Overview

We’re seeking a highly skilled Growth Marketing Manager to architect, execute, and scale our demand generation engine across both the investor (DTC) and property management (B2B) segments. This role is central to our next phase of growth and requires a strategic, data-driven marketer capable of building full-funnel programs, owning multi-channel paid media, optimizing lifecycle and nurture flows, and driving measurable pipeline impact.

This is a hands-on role for a marketer who thrives in fast-moving environments, is deeply analytical, understands how to build systems that scale, and knows how to turn creative ideas into high-performing growth programs. You will partner closely with Product, RevOps, Sales, and external agencies to accelerate revenue growth and expand Lineage’s national footprint.

Key Responsibilities

Demand Generation & Paid Media

Build and execute multi-channel demand generation strategies targeting real estate investors and property managers
Own Meta, Google, LinkedIn, YouTube, Reddit, and Native/Display advertising campaigns end-to-end
Continuously test creatives, audiences, and messaging to improve conversion rates and reduce CAC
Develop landing pages, funnels, and offers aligned to persona-specific journeys

Lifecycle, Email & Marketing Automation

Architect and optimize lifecycle programs across all stages of the funnel
Build nurture sequences for investors, PMs, returning prospects, and education-first audiences
Implement lead scoring, segmentation, and personalization at scale
Write high-performing email campaigns

Analytics, Reporting & Optimization

Maintain and optimize GA4 tracking, measurement, and integrations
Build dashboards to monitor channel performance and marketing-sourced pipeline
Manage attribution frameworks and continuously refine spend allocation
Partner with the Director of Marketing on revenue forecasting and KPI reporting

Content, Creative, and Brand Execution

Ensure consistency with Lineage's brand guidelines and messaging architecture
Support SEO efforts with content briefs, keyword validation, and funnel mapping

Website & CRO

Partner with the Director of Marketing and Webflow resources to maintain and optimize high-performing pages
Implement A/B tests across landing pages, ads, and email campaigns
Improve onsite conversion rates in partnership with UX and analytics

Agency & Cross-Functional Collaboration

Manage relationships with paid media, SEO, and RevOps agencies
Work closely with Sales to align on lead quality, feedback loops, scoring, and routing
Collaborate with Product, Engineering, and RevOps on data integrations and tracking

Qualifications

5+ years of experience in growth marketing, demand generation, or performance marketing
Proven track record executing integrated campaigns that drive qualified leads, revenue, and measurable ROI
Expertise in paid media across Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube, display/retargeting, and emerging channels
Deep understanding of marketing automation and CRM systems, specifically HubSpot (workflows, scoring, lifecycle, attribution, reporting)
Strong analytical and quantitative skills with the ability to translate data into insights and action
Hands-on experience with GA4, UTM frameworks, Looker Studio dashboards, and cross-channel attribution
Strong understanding of lifecycle marketing and the ability to build, optimize, and scale nurture programs for multiple personas
Demonstrated ability to develop high-performing landing pages, email campaigns, and funnel optimizations (CRO experience a plus)
Strong competency in Figma, Adobe Creative Suite, and creative asset development
Ability to collaborate with design stakeholders on brand systems, visual direction, and creative testing
Comfort with Webflow and/or WordPress for landing page builds and updates
Basic understanding of HTML (bonus)
Skilled at writing compelling ad copy, email sequences, social posts, and content variations
Experience leveraging AI tools for content generation, research, targeting, and optimization
Experience in DTC and B2B SaaS marketing is required
Experience in real estate, proptech, investing, or fintech is strongly preferred

Additional Requirements

Candidates must be able to perform essential functions as outlined above, including but not limited to:

Operate a computer and sit for long periods of time
Repeat motions that may include the wrists, hands, or fingers
Position is sedentary with occasional light lifting

Our Core Values

FUN: We create authentic moments of enjoyment with our team and customers. Winning is fun, but so is playing the game.

TRUST: We act with integrity in all aspects of our business, building confidence inside and outside our organization.

DWYSYD (Do What You Say You Will Do): We are reliable, consistent, and take commitments seriously. Accountability drives performance.

TRANSPARENCY: Clear communication and shared awareness allow us to address challenges head-on and make better decisions.

TEAM FOCUS: We leverage collective capabilities and empower others to do great things. Collaboration drives success.

RESULTS DRIVEN: We maintain constant focus on achieving measurable goals aligned with our mission and objectives.

Why Join Lineage?

Growth & Impact: We're 3x-ing our team over the next 12 months. You'll have significant autonomy, direct mission impact, and clear paths to leadership as we revolutionize how millions invest in real estate.

Remote-First: We thrive as a globally distributed team with a bias for action, staying true to our core values while defining the future of real estate investing.

Your Opportunity: We're making institutional-grade investing accessible to everyone -- work that's both technically challenging and deeply meaningful.

We're looking for: Ambitious people excited to tackle big challenges. No "perfect" candidate exists—we encourage applications even if you don't check every box. Lineage is where you grow professionally while contributing to something bigger than yourself.

Compensation and Benefits

Salary Range: $100,000 - $120,000 per year, commensurate with skills and experience

Equity Grants: Ownership opportunities through our employee equity program

Flexible PTO: Take time when you need it

Remote-First: Work with a high-performing, distributed team

Health Coverage: 75% company-paid medical, dental, and vision insurance

Lineage is committed to creating an inclusive and respectful work environment where everyone brings their authentic self to work. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected status under applicable law.

Notice to California Applicants:

We collect personal information as part of the job application process in accordance with the California Consumer Privacy Act (CCPA). This includes identifiers, work history, and other relevant details used for recruitment purposes. We retain your data for up to 12 months and do not sell or share it for commercial purposes.

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Growth Marketing Manager

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