Madhive

In a time when cost-efficiencies and transparency are top of mind for marketers and publishers blockchain provides an unprecedented opportunity to authenticate the true value of transactions in the ad tech ecosystem. At the center of this ecosystem sits MadHive, a data management platform using blockchain to establish a more fair, accurate and efficient exchange of ad impressions and data. The MadHive platform is 100 percent transparent on both fees and auction dynamics. MadHive uses blockchain to securely connect inventory sources, data sources and buyers together in a network where trust is governed in code. MadHive is headquartered in New York.