Mixbook is a collaborative platform for social expression that allows customers to create photo books and scrapbooks with a free, online scrapbooking editor. Customers can then share their creations online for free, post them to social networks, or order them in print as high quality printed photo books. In November 2012, Mixbook launched Mosaic( a game-changing iPhone app that takes the time to create a photo book from 5 hours to 5 minutes with a dead-simple user experience.