OptionsPlay® was founded to show investors of all experience levels smart ways to speculate, generate income, and manage risk. Our company motto is "Options for the Rest of Us," and we make software that removes the complexity from options trading so that you can focus on investment decisions. On September 16th, 2014, we launched our flagship platform: OptionsPlay Ideas. This intuitive new investing experience identifies new trading opportunities daily, delivers unbiased technical analysis for any stock, empowers users of any experience level to visualize complex option strategies, and provides recommendations for optimal call and put writing trades. OptionsPlay is backed by Leaf Capital Advisors and Scivantage. The team brings a new level of innovation to financial services - with the common goal of making it easier for investors to transact business.