Red Sift is a London based platform as a service (PaaS) startup founded in 2015 by serial entrepreneurs Rahul Powar and Randal Pinto. The cloud-based platform was created to enable both businesses and individuals to plug in various data sources in order to receive personalised actionable insight and easy to use workflow automation. The streams of data that can be plugged into the platform is ever increasing and includes email, social media, IoT and analytics platform data. The platform uses open sourced micro-services called Sifts. Sifts are intelligent apps for your data that can be used both on the cloud platform or in the Red Sift for Gmail Google chrome extension. Red Sift for Gmail allows users to use the power of Sifts right inside their Gmail account. Sifts can be built and modified by developers for free using the Red Sift SDK.